Transforming the Marketplace

Nutri Ventures

Year Committed: 2013
Length of Commitment: 5 years

Offer its animated content available, at no cost, to all public school systems throughout the U.S., so that as many kids as possible can benefit from its entertaining and instructional content that encourages nutritious eating and healthy lifestyles. As well as allowing use of entertainment characters, at no cost and solely for educational purposes, by school personnel or in school cafeterias, and following established nutrition standards to determine what foods and beverages can use its licensed characters.

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Verified Results

    • Commitment Element

      Make available the PROJECT, at no cost, to all public school systems in the United States (USA). NUTRI VENTURES will provide the episodes of the animated series to the extent that there is no conflict with any agreement made or to be made with other parties.
    • Progress To Date

      Nutri Ventures continued to make available at no cost a Nutri-Guardians website. Instead of providing all content for free as it has in the past, Nutri Ventures now provides a sampling of materials for free and offers additional materials for purchase. The Nutri-Guardians site is geared towards US education and health professionals, such as teachers, nutritionists, nurses and doctors. It offers a sample of teaching materials, including video lessons, worksheets, and other education material that contain information on nutrition and healthy lifestyles using Nutri Ventures animated characters (32 free activities total). Nutri Venture also continued to make available a website aimed at parents of children ages 4-10, which provided tools such as tips and recipes to help parents educate their children on healthy eating. Since the website's official launch in October 2014, through July 2016, there have been more than 13,000 users and over 73,000 page views and downloads.

    • Implementation Date

      August 2018
    • Reporting Date

      August 2016
    • Commitment Element

      Follow and apply established nutrition standards (the “Nutrition Standards”), as they stand on July 1, 2013, (or as updated) to determine what foods and beverages meet these standards and can use licensed characters.
    • Progress To Date

      Nutri Ventures did not license any characters for food and beverage promotional use during the reporting period.

    • Implementation Date

      August 2018
    • Reporting Date

      August 2016

Partner Statement

“In the last 6 months, we have been working with PHA to identify Organizations, working in Education in the United States, which would be interested in receiving the Nutri Guardian content in their schools. This material would allow teachers to give fun and efficient classes about proper nutrition to students form 4 to 9 years old. So far, we already identify one major Organization that would be interested in the Nutri Guardian materials and we are currently in conversation with them.

"Besides that, Nutri Ventures closed a deal with a licensing agent in the USA that will start looking for deals with the healthy food industry.

"The Nutri ventures animation series continuous to be distributed to households in America with very good audience results.”