This generation is the first that will live a shorter life than the generations that preceded them.

Get the facts on childhood obesity ›

What We Do

We’re working with the private sector on both sides of the economic equation, by increasing the supply of healthier options and building demand for them.

We work with our partners to make healthier options accessible to all American families regardless of income level.

More about our partners ›

Through signature initiatives like FNV and Drink Up, PHA increases consumer demand for healthier options.

More about our initiatives ›