Industry Commitments

Sesame Workshop / PMA

2020 Progress Report

Year Committed: 2013

Length of Commitment: 3 years

Select a Progress Report:

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Collaborate over the next two years to help promote fresh fruits and vegetable consumption to kids. Sesame Workshop committed to waive its licensing fees and allow PMA’s community of growers, suppliers and retailers to use Sesame Street Characters to deliver positive messages about fresh fruits and vegetables royalty free.

Verified Results

Implementation Date
December 2019
Reporting Date
January 2021

Commitment Element
PMA will review all requests by eligible suppliers and retailers (PMA members and non-members) for Sesame Workshop Assets for use in the promotion of fresh fruits and vegetables and permit use only on eligible products.
Progress To Date

No update provided.
Implementation Date
December 2019
Reporting Date
January 2021

Commitment Element
PMA will share with PHA the results from the Performance Start Date, with metrics including number of products given Sesame Workshop Assets through the program, number of companies participating (including eligible suppliers and retailers) and estimated sales impact.
Progress To Date

No update provided.

Partner Statement

No statement provided.