Shifting Retail Environments

Kwik Trip

2020 Progress Report

Year Committed: 2018

Length of Commitment: 3 years

Select a Progress Report:

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Committed to promote greater consumption of fruits and vegetables by joining the FNV campaign, printing and placing marketing pieces featuring celebrity spokespeople at all KwikTrip stores in Wisconsin. It will also add at least one healthier option to its Kwik Rewards loyalty program in all KwikTrip stores and host annual coin canister donations to support the mission of PHA.

Verified Results

Implementation Date
August 2019
Reporting Date
August 2020

Commitment Element
At least once per year, print and place at least two (2) FNV marketing pieces in all Wisconsin stores around fresh, frozen, canned or dried fruit and vegetable products for a minimum duration of twelve (12) weeks.
Progress To Date

Did not execute due to COVID-19.
Implementation Date
August 2019
Reporting Date
August 2020

Commitment Element
During duration of commitment, provide PHA with sales data from all Wisconsin stores (as well as other markets to serve as control stores and/or corresponding data from the same time period the year prior in all Wisconsin stores) to evaluate the impact of FNV on fruit and vegetable sales.
Progress To Date

Did not execute due to COVID-19.
Implementation Date
August 2019
Reporting Date
August 2020

Commitment Element
Throughout duration of commitment, include at least one (1) item in loyalty rewards program that meets PHA Healthier Food and Beverage Product Criteria or PHA Healthier Recipe Criteria
Progress To Date

No update provided.

Partner Statement

No statement provided.