Perhaps one of the biggest transformations PHA has achieved through its partner commitments is at the local convenience store.
KwikTrip, a Wisconsin-based chain of more than 475 convenience stores, greatly expanded its fruit and vegetable offerings and prominently displayed healthier food choices to customers – who literally ate them up! The chain increased bulk produce sales by 5.5 percent in its first year as a PHA partner. In addition to more fresh produce, the chain also expanded its offering of whole-grain and low-fat dairy products and began promoting a low-cost, healthier EatSmart combination meal.
The food at this convenience store chain isn’t just healthier now, it’s also more affordable. As part of its commitment, KwikTrip promised to incentivize consumers to opt for these healthier food options through lower prices, something it is able to do because it operates its own bakery, dairy and kitchens.
And it’s not just KwikTrip customers who are benefiting from the changes. The chain is installing bike racks that encourage both shoppers and workers to ride to the store; giving employees free fruit (they receive one complimentary banana, apple, orange, pear, peach or grapefruit each day); and offering local fundraising groups reduced rates if they buy healthier snacks and food to sell at community events.
KwikTrip also was the first convenience store chain to enroll as a Drink Up partner.
53% of consumers would visit c-stores more for healthier foods.