Transforming the Marketplace

Vintners Inc.

2017 Progress Report

Year Committed: 2015

Length of Commitment: 5 years

Select a Progress Report:

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Committed to making healthier options easier at all of its current and future Loop Neighborhood stores. This includes offering healthier products; increasing affordability of those products; increasing marketing and promotion of healthier items; offering bicycle racks for its patrons and bike storage for its employees where possible; and providing a 20 percent discount to employee purchases of fresh fruits and vegetables.

Verified Results

Implementation Date
January 2018
Reporting Date
February 2018

Commitment Element
All “Loop Neighborhood” stores meet all the commitment elements.
Progress To Date

Vintners continues to strengthen its commitment to increase access to healthier food and beverage options and is currently meeting all commitment elements in its Loop Neighborhood stores.
Implementation Date
January 2018
Reporting Date
February 2018

Commitment Element
Offer at least six (6) categories of fresh fruits and at least three (3) categories of fresh vegetables.
Progress To Date

Vintners exceeds its goal by offering at least nine types of fresh fruits and at least five types of fresh vegetables at each Loop Neighborhood Store.
Implementation Date
January 2018
Reporting Date
February 2018

Commitment Element
Offer at least five (5) categories of whole grain products.
Progress To Date

Vintners offers at least five whole grain products at each Loop Neighborhood Store.
Implementation Date
January 2018
Reporting Date
February 2018

Commitment Element
Offer at least five (5) categories of low-fat dairy products.
Progress To Date

Vintners offers at least five nonfat and low-fat dairy products at each Loop Neighborhood Store.
Implementation Date
January 2018
Reporting Date
February 2018

Commitment Element
Offer at least thirty (30) healthier food and beverage products.
Progress To Date

Vintners exceeds the goal to offer at least 30 healthier food and beverage products at each Loop Neighborhood Store.
Implementation Date
January 2018
Reporting Date
February 2018

Commitment Element
Offer at least two (2) Healthy Combo Meals that meet nutrient and food profiles.
Progress To Date

Vintners offers at least two Healthy Combo Meals which meet PHA's definition of a Healthier Recipe at each Loop Neighborhood Store.
Implementation Date
January 2018
Reporting Date
February 2018

Commitment Element
Provide prices that incentivize the purchase of fresh fruit and vegetables.
Progress To Date

Vintners provides pricing that incentivizes the purchase of fruits and vegetables. All 21 fresh fruit and vegetable offerings are priced a minimum of 5% below comparable items.
Implementation Date
January 2018
Reporting Date
February 2018

Commitment Element
Provide prices that incentivize the purchase of whole grains and low-fat dairy products.
Progress To Date

Vintners provides pricing that incentivizes the purchase of whole grains and low-fat dairy products. For example, a gallon of low-fat 1% milk is priced 16% lower than a gallon of whole milk. Sixteen whole grain and 13 low-fat dairy offerings are priced at or below comparable items.
Implementation Date
January 2018
Reporting Date
February 2018

Commitment Element
Provide prices that incentivize the purchase of healthier packaged food and beverage products.
Progress To Date

Vintners provides pricing that incentivizes the purchase of healthier packaged food and beverage products.
Implementation Date
January 2018
Reporting Date
February 2018

Commitment Element
Price Healthy Combo Meals less than or equal to other combination meal options or items sold separately.
Progress To Date

Vintners provides pricing that incentivizes the purchase of Healthy Combo Meals. At least two Healthy Combo Meals are priced below the cost of each meal item purchased a la carte and 23% below the cost of similar combo meals that did not meet PHA's Healthier Recipe Criteria.
Implementation Date
January 2018
Reporting Date
February 2018

Commitment Element
Institute a policy that requires a minimum of five (5) healthier products within three (3) feet of the point of sale [cash register] in all stores.
Progress To Date

Vintners exceeds the goal to offer at least five healthier products within three feet of the point of sale in all Loop Neighborhood stores.
Implementation Date
January 2018
Reporting Date
February 2018

Commitment Element
Institute a policy that requires a minimum of ten (10) pictures representing healthier foods and beverages within each store and on the web site.
Progress To Date

Vintners promotes healthier foods and beverages, well exceeding 10 images of items that meet PHA nutrition criteria depicted on their website, social media and through promotional signage in each Loop Neighborhood store.
Implementation Date
January 2018
Reporting Date
February 2018

Commitment Element
If allowed by local regulations, offer outdoor bicycle racks for patrons of stores.
Progress To Date

Vintners offers at least one outdoor bike rack at each Loop Neighborhood store to promote bicycle use among store patrons.
Implementation Date
January 2018
Reporting Date
February 2018

Commitment Element
Offer indoor or outdoor bike storage for employees.
Progress To Date

Vintners' policy permitting employees to use available exterior bike storage or store bicycles in indoor storage areas, if they choose to commute to work via bicycle, remains in place.
Implementation Date
January 2018
Reporting Date
February 2018

Commitment Element
Provide a twenty percent (20%) discount to employees on fresh fruit and vegetable (from A.1.) purchases while working.
Progress To Date

Vintners' policy to provide store employees with a 20% discount on fresh fruit and vegetables purchases, on days they are scheduled to work, remains in place.

Partner Statement

“The concept for Loop Neighborhood was built around offering healthy options in addition to traditional convenience store items. Today, two years into our partnership with PHA, we are demonstrating the commitment we originally made to our stakeholders in California. We will continue our advocacy for healthy innovation in the convenience channel. We are committed to growing our healthy choice offering, and look forward to sharing our progress with PHA in the years to come.”