S. Abraham & Sons
2017 Progress Report
Committed to increasing the availability of affordable, nutritious options, modifying its line of sandwiches and salads to meet PHA’s Healthier Food and Beverage Criteria and introducing SAS-sponsored employee wellness programs.
“Through our commitment and collaboration with PHA, S. Abraham and Sons is proud to join the alliance of manufacturers, distributors and retailers in the convenience foods channel with the goal of bringing awareness and usable tools aimed at increasing healthier options in the marketplace.
SAS markets our Whole Lot Better endcap planogram to give items that meet PHA Healthier Food and Beverage Criteria a significant retail presence. We bundle PHA items each month into our Marketing Planner to assist retailers in identifying proven winners with a promotional vehicle to enhance sales. In addition, we have added a user friendly PHA verified Top SKU report that stores can utilize to purchase healthier options.
We are confident these marketing efforts will encourage retailers to invest in healthier options and impact consumers over time.”