On average, half the U.S. population visits a convenience store every single day. Many of these customers are looking to purchase healthier options like wellness meals and fresh cut fruits and vegetables, which means today’s convenience stores need to step up to the demand.
PHA partners like S. Abraham and Sons (SAS) help convenience stores to do so. As a wholesale grocery distributor, SAS will make it easier for stores to stock fresh produce and healthier products. Convenience stores that work with SAS will have the option to utilize the distributor’s endcap and mobile merchandiser rack, knowing that 100 percent of items displayed must meet PHA’s Healthier Food and Beverage Product Criteria. And since SAS has committed to modifying its line of sandwiches, subs and salads to meet these same guidelines, shoppers will even come across an array of healthier options to choose from.
As a Drink Up partner, SAS will encourage its employees and customers to stay hydrated. The company plans to direct customers to the NACS portal for Drink Up materials, in the hopes that shoppers will drink more water more often.
Drink Up was formed between the Partnership for a Healthier America, with Honorary Chairwoman Former First Lady Michelle Obama, and stakeholders across the public and private sectors who are dedicated to encouraging people to drink more water, more often. Started in 2013, Drink Up quickly became an award-winning, national consumer marketing campaign that represents 50+ partners in the bottled, tap, reusable, and filtered water space, bringing together all sectors of water to reach the common goal of more people drinking more water. To learn more, visit www.YouAreWhatYouDrink.org.
50% of convenience stores have expanded fresh fruit sales.