2017 Progress Report
Offer its animated content available, at no cost, to all public school systems throughout the U.S., so that as many kids as possible can benefit from its entertaining and instructional content that encourages nutritious eating and healthy lifestyles. As well as allowing use of entertainment characters, at no cost and solely for educational purposes, by school personnel or in school cafeterias, and following established nutrition standards to determine what foods and beverages can use its licensed characters.
“2017 was a great year for Nutri Ventures regarding the commitments to PHA. The animated educational content and part of the educational materials are now available, free of charge, to more than 18,000 teachers and health professionals, with and more than 5,000 acquired solely in 2017. Additionally, Nutri Ventures just started a historical campaign with McDonald’s Portugal to increase the consumption of fruit and vegetables within Happy Meals. If the results are good, there are great possibilities of reapplying this promotion in the McDonald’s of the USA.”