NIKE will invest $50 million over the next 5 years to address the physical inactivity epidemic by focusing on creating early positive experiences for kids and integrating physical activity into everyday life. The investment will initially be dedicated to three categories of activity: active schools, early positive experiences in youth sports and advocacy and partnerships to accelerate uptake of large-scale solutions. Nike may shift investment strategies to best deliver against the physical inactivity epidemic.View Partner
“In October 2012, NIKE, Inc., the American College of Sports Medicine, and the International Council of Sport Science and Physical Education released Designed to Move, a framework for action focused on reversing the global physical inactivity epidemic. In February 2013, Nike announced a 5-year commitment to PHA to invest $50 million over five years, with a focus on Let’s Move! Active Schools (now Active Schools) to make physical activity before, during and after school the norm.
"During this time, working with national stakeholders and local non-profits, Nike has learned a great deal about what it takes to get kids moving. This work has informed our approach to training —from existing youth coaches, parent volunteers and our own employees—and fuels our belief in the Aspen Institute’s Project Play approach to deepening efforts in youth sport.
"In everything we do, we remain passionately focused on the experience for kids – as expressed through Made to Play, our commitment to getting kids active. Kids are Made to Play, and when they do, good things happen: for themselves and society as a whole. While our commitment to PHA is at an end, when it comes to the future of kids, there is no finish line and our work in this space continues.”