Transforming the Marketplace

NACS

2017 Progress Report

Year Committed: 2017
Length of Commitment: 3 years

Commits to make available key resources to its members to help determine how they can carry additional healthier choices, as well as provide promotional materials related to Drink Up, PHA’s marketing campaign to encourage water consumption. NACS also will provide healthier catering options at its events, including the NACS Show, one of the 40 largest trade shows in the United States.

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Verified Results

    • Commitment Element

      Add PHA partnership information to the NACS website and NACS membership materials.
    • Progress To Date

      The National Association of Convenience Stores (NACS) promotes its partnership with PHA through direct emails to association members and a dedicated page on its website outlining partnership details.

    • Implementation Date

      November 2019
    • Reporting Date

      December 2017
    • Commitment Element

      Each year of the commitment term, make the recommendation in a minimum of one NACS Board meeting and through at least one email communication that U.S.-based retail members with ³50 stores on the NACS Board pursue a PHA commitment.
    • Progress To Date

      In 2017, NACS made three recommendations that stores pursue a PHA commitment. An email was sent to the Retail Board and Retail Committee members and presentations made at the New Board Member Orientation and the Retail Board of Directors meeting included information on the PHA partnership and verbal encouragement to partner with PHA.

    • Implementation Date

      November 2019
    • Reporting Date

      December 2017
    • Commitment Element

      Each year of the commitment term, make five or more email or in-person introductions between PHA and individual retail, distributor or supplier companies in an effort to secure PHA commitments.
    • Progress To Date

      In 2017, NACS made four email introductions between PHA and individual retail, distributor and supplier companies in an effort to secure PHA commitments. The Association also met directly with one retail partner and provided information via email to another retail partner to encourage each to pursue a PHA commitment.

    • Implementation Date

      November 2019
    • Reporting Date

      December 2017
    • Commitment Element

      Develop in coordination with PHA a simplified framework for smaller chains with ²50 stores to voluntarily adopt. Make framework available to NACS retail members with ²50 stores, and package together with NACS member resources listed in A5 Ð A9.
    • Progress To Date

      No update provided.

    • Implementation Date

      November 2019
    • Reporting Date

      December 2017
    • Commitment Element

      Fund the creation of a web-based, co-branded Healthier Product Calculator, whereby NACS retail, supplier, and distributor members could easily identify items that meet the PHA Healthier Product Criteria.
    • Progress To Date

      NACS supported the creation of a web-based, co-branded Healthier Product Calculator, to assist Association retail, supplier and distributor members in identifying packaged food and beverages that meet the PHA Healthier Food and Beverage Product Criteria. The Healthier Product Calculator is available on the NACS website, http://www.phacalculator.org/.

    • Implementation Date

      November 2019
    • Reporting Date

      December 2017
    • Commitment Element

      Pilot a healthier checkout trial in one or more convenience store location(s) and create a resource with best practices and product and placement recommendations that is made available to all NACS members.
    • Progress To Date

      In Spring 2017, NACS conducted a healthy checkout pilot at two Utah State University convenience stores. Following the pilot, a case study document was created featuring lessons learned and recommendations for products and placement. The case study document is available on the NACS website alongside other healthy food and merchandising pilot test case studies. Additionally, NACS Magazine featured an article on Healthy Checkout in October 2017 that included information about the pilot and other research supporting healthy checkout initiatives.

    • Implementation Date

      November 2019
    • Reporting Date

      December 2017
    • Commitment Element

      Create a resource that identifies product categories and non-brand specific products (i.e. nuts, dried fruit) that meet the PHA Healthier Food and Beverage Product Criteria and make available to all members.
    • Progress To Date

      No update provided.

    • Implementation Date

      November 2019
    • Reporting Date

      December 2017
    • Commitment Element

      Create a resource focused on breakfast with guidance on product positioning, marketing and foodservice and packaged product options for retailer members that meets the PHA Healthier Recipe or Healthier Food and Beverage Product Criteria.
    • Progress To Date

      No update provided.

    • Implementation Date

      November 2019
    • Reporting Date

      December 2017
    • Commitment Element

      Create a year-long Corner Store Forum program to include in-person meeting(s) and webinar(s) on topics including opportunities and strategies around generating sales through healthier offerings.
    • Progress To Date

      NACS hosted the first Corner Store Forum program meeting at its annual show in October 2017. The Forum included presentations and discussion on strategies and solutions for creating healthier marketplaces and engagement with communities and policy makers. Participants included 36 individuals representing national, state and local nonprofits, retailers, retail associations, health departments and nutrition programs.

    • Implementation Date

      November 2019
    • Reporting Date

      December 2017
    • Commitment Element

      Develop a toolkit or set of resources for corner store stakeholders and owners that draws from NACS member experiences offering healthier items in their stores and distribute to Corner Store Forum program participants.
    • Progress To Date

      All attendees to the Corner Store Forum were provided with a USB drive containing materials from the Forum as well as NACS guides, resources and reports related to improving healthier options in convenience stores. NACS to further develop an online portal and/or webpage containing these resources by 2019.

    • Implementation Date

      November 2019
    • Reporting Date

      December 2017
    • Commitment Element

      Develop and distribute to those responsible for food and beverage planning at NACS events, programs and internal meetings a healthier food catering guide to encourage inclusion of the healthier choices at NACS events, programs and internal meetings.
    • Progress To Date

      NACS has developed and distributed a healthier catering guide to those responsible for food and beverage planning for the Association. The healthier catering language is now added to all RFPs encouraging inclusion of the healthier meal and snack choices at events, programs and internal meetings.

    • Implementation Date

      November 2019
    • Reporting Date

      December 2017
    • Commitment Element

      Execute a fitness and/or wellness activity at the 2017, 2018 and 2019 NACS Shows
    • Progress To Date

      NACS staff were encouraged to participate in a water consumption and walking challenge by tracking mileage walked and water intake during the 2017 annual show. A manual entry board was provided for tracking purposes.

    • Implementation Date

      November 2019
    • Reporting Date

      December 2017
    • Commitment Element

      Notify all NACS employees and attendees of opportunity to use mile tracker mobile application at NACS Headquarters Office year-round, and before and during NACS Show, to raise funds in support of PHA.
    • Progress To Date

      During the 2017 annual show pre-event staff meeting, NACS staff were briefed on the Charity Miles app and encouraged to select PHA as the charity. As of November 2017, four staff members participated in the Charity Miles team and logged 137 miles collectively.

    • Implementation Date

      November 2019
    • Reporting Date

      December 2017

Partner Statement

“NACS was the first retail-focused association to sign a commitment with PHA and continues to innovate in finding new ways that advance our organizations’ similar goals beyond the structure of the three-year commitment. In less than one year, we have completed or are actively working to complete all commitment elements, including publishing member resources to promote water consumption, tools to help retailers select and merchandise better-for-you items and working with retail groups representing corner stores and bodegas.

NACS has celebrated PHA at the convenience store industry’s signature event and through other communications, helping lead other convenience store retailers to join PHA. Eight NACS retail members that collectively do business in 25 states, and five distributor members that serve 75,000 convenience store accounts, have signed commitments with PHA. More are expected to be announced in 2018 as we collectively strive to make the healthier choice the convenient choice.”