Transforming the Marketplace

Kwik Trip

2017 Progress Report

Year Committed: 2014

Length of Commitment: 3 years

Select a Progress Report:

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Committed to improving healthier food access through offering four categories of fruit, four categories of vegetables, six whole grain products and four non-fat or low-fat dairy products at prices less than the regional average and in all Kwik Trip stores. Kwik Trip will also implement a new EATSmart program and other policies that promote healthy habits among consumers as well as offer a Healthy Concessions Program that allows organizations to purchase healthier items at discounted prices to use in their fundraising efforts.

Verified Results

Implementation Date
June 2017
Reporting Date
August 2017

Commitment Element
All Kwik Trip stores meet all the commitment elements
Progress To Date

Kwik Trip continues to strengthen its commitment to increase access to healthier food and beverage options and met all but one commitment element in its 566 store locations.
Implementation Date
June 2017
Reporting Date
August 2017

Commitment Element
Offer at least six (6) categories of fresh fruit and at least six (6) categories of fresh vegetables.
Progress To Date

Kwik Trip offers a wide variety of whole and fresh cut fruit and vegetable options, exceeding the minimum of six different categories of fresh fruit and six different categories of fresh vegetables in each store.
Implementation Date
June 2017
Reporting Date
August 2017

Commitment Element
A minimum of twelve (12) linear feet of fresh fruit and vegetables will be offered.
Progress To Date

Kwik Trip stores dedicate more than 52 linear feet of shelf space to fresh fruits and vegetables, exceeding the minimum of 12 feet required.
Implementation Date
June 2017
Reporting Date
August 2017

Commitment Element
Offer at least eight (8) categories of whole grain or whole grain rich products.
Progress To Date

Kwik Trip stores offer at least eight different whole-grain rich products.
Implementation Date
June 2017
Reporting Date
August 2017

Commitment Element
All three (3) private label whole grain products will maintain the Whole Grains Council stamp on product packaging.
Progress To Date

At least three Kwik Trip Kwikery private label whole grain products contain the Whole Grains Council basic stamp, which identifies products with at least 8 grams of whole grain per serving: White Wheat Bread, Fiber Enriched Wheat Bread, and Eight Grain Bread.
Implementation Date
June 2017
Reporting Date
August 2017

Commitment Element
A minimum of six (6) linear feet of whole grains or whole grain rich products will be offered.
Progress To Date

Kwik Trip stores dedicate a minimum of six linear feet of shelf space to whole grains or whole grain rich products.
Implementation Date
June 2017
Reporting Date
August 2017

Commitment Element
Offer at least six (6) categories of nonfat and low-fat dairy products.
Progress To Date

Kwik Trip stores offer more than six nonfat and low-fat dairy products, including several varieties of milk, yogurt and cheese.
Implementation Date
June 2017
Reporting Date
August 2017

Commitment Element
A minimum of six (6) linear feet of nonfat and low-fat dairy will be offered.
Progress To Date

Kwik Trip stores dedicate more than 21 linear feet of shelf space to nonfat and low-fat dairy, far exceeding the minimum of 6 feet required.
Implementation Date
June 2017
Reporting Date
August 2017

Commitment Element
Offer at least twenty (20) Healthier Food or Beverage Products.
Progress To Date

Kwik Trip stores offer a wide range of healthier food and beverage products, including at least 33 products that meet the PHA Healthier Food and Beverage criteria.
Implementation Date
June 2017
Reporting Date
August 2017

Commitment Element
Provide prices that incentivize the purchase of fresh fruit and vegetables.
Progress To Date

Kwik Trip stores incentivize the purchase of fruits and vegetables through competitive pricing. Fruits and vegetables, including apples, oranges, pears, bananas and carrots are priced below many snack and candy items in stores.
Implementation Date
June 2017
Reporting Date
August 2017

Commitment Element
Provide prices that incentivize the purchase of whole grains products.
Progress To Date

Kwik Trip stores incentivize the purchase of whole grain options, including cereals and snack products, by pricing items at or below the cost for similar products that do not contain whole grains.
Implementation Date
June 2017
Reporting Date
August 2017

Commitment Element
Provide prices that incentivize the purchase of nonfat and low-fat dairy products.
Progress To Date

Kwik Trip stores incentivize the purchase of fat free and low-fat dairy options, by pricing items at or below the cost for higher fat dairy alternatives.
Implementation Date
June 2017
Reporting Date
August 2017

Commitment Element
Provide prices that incentivize the purchase of Healthier Food or Beverage Products.
Progress To Date

Kwik Trip stores incentivize the purchase of packaged food and beverage products that meet the PHA Healthier Food or Beverage Product criteria by pricing items at or below the unit price or price per ounce of similar products that do not meet the criteria.
Implementation Date
June 2017
Reporting Date
August 2017

Commitment Element
Provide prices that incentivize the purchase of the EatSmart Meal.
Progress To Date

The Kwik Trip EatSmart meal is offered at a discounted bundle price that incentivizes the purchase of all components and is priced similarly to other combo meal offerings.
Implementation Date
June 2017
Reporting Date
August 2017

Commitment Element
Offer and promote one (1) EATSmart meal that meets the PHA Definition of Healthier Recipes in each store.
Progress To Date

Kwik Trip offers and promotes one EatSmart Meal that meets the food and nutrient requirements of the PHA Definition of Healthier Recipes.
Implementation Date
June 2017
Reporting Date
August 2017

Commitment Element
In stores with three or more registers, place a minimum of six (6) healthier product offerings, which meet the PHA definition of Healthier Food and Beverage Products or the PHA Definition of Healthier Recipes, 14 within three (3) feet of the point of sale [cash register].
Progress To Date

In the 141 Kwik Trip stores with three or more cash registers, three products that meet the PHA Healthier Food and Beverage Product criteria are located within three feet of the point of sale.

Partner Statement

“Kwik Trip is honored to have spent another year working alongside the Partnership for a Healthier America in an effort to solve the childhood obesity crisis. We are proud of the accomplishments we have made over the past year and look forward to another great year of making the healthy choice the convenient choice for our guests and communities we serve.”