Increasing Physical Activity

DICK's Sporting Goods

2017 Progress Report

Year Committed: 2016
Length of Commitment: 2 years

Committed to encourage healthy lifestyles and improve the wellbeing of today’s youth by investing $25 million between 2015 and 2017 in organizations and activities that inspire and enable sports participation. Dick’s will also contribute equipment and financial support to a wide range of youth sports teams, leagues, community organizations and events across the country.

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Verified Results

    • Commitment Element

      DSGF will continue and expand its 'Sports Matter' initiative that brings awareness to the issues surrounding youth sport and provides matching funding to its partner DonorsChoose.org to support youth (grades K-12) amateur sports teams from public and public charter schools
    • Progress To Date

      According to the DonorsChoose.org website, as of February 26, 2018, Dick's Sporting Goods Foundation had raised $3,344,387 and fully funded 5,367 projects. These projects benefited 508,642 youth and 3,409 teachers at 2,648 schools.

    • Implementation Date

      December 2017
    • Reporting Date

      January 2018
    • Commitment Element

      DSGF will maintain a 'Sports Matter' website.
    • Progress To Date

      In 2018, Dick's Sporting Goods Foundation continued to maintain a website for Sports Matter, which raises awareness, and addresses the issue, of underfunded youth athletics in the U.S.

    • Implementation Date

      December 2017
    • Reporting Date

      January 2018
    • Commitment Element

      DSGF will solicit applications from schools and 501(c)3 community organizations to continue and expand its 'Sports Matter' initiative.
    • Progress To Date

      On the Dick's Sporting Goods Foundation Sports Matter website, the foundation solicits applications from teams, leagues and community organizations, including public and public charter schools and nonprofit organizations, to support youth sports teams and leagues.

    • Implementation Date

      December 2017
    • Reporting Date

      January 2018
    • Commitment Element

      DSGF will use a selection panel to choose teams based on the following criteria: * Adherence to Eligibility Requirements * Need * Compelling Story * Social Impact Potential * Execution Ability * Diversity
    • Progress To Date

      Dick's Sporting Goods Foundation used a six-member selection panel to choose teams based on six criteria that were consistent with this commitment, including: adherence to requirements, demonstrated need, compelling story, game-changing impact, feasibility/execution and diversity consideration.

    • Implementation Date

      December 2017
    • Reporting Date

      January 2018
    • Commitment Element

      To support Sports Matter, DSG and DSGF will execute a marketing campaign including television/digital advertising and in-store promotion beginning in July, 2015 to encourage the public to contribute and to further build awareness of the importance of youth sports.
    • Progress To Date

      In 2017, Dick's Sporting Goods executed marketing campaigns totaling $1,828,163 that included digital advertising and in-store signage to promote Sports Matter.

    • Implementation Date

      December 2017
    • Reporting Date

      January 2018
    • Commitment Element

      To further raise awareness of the importance of youth sports and the impact of the budget crisis, beginning in 2015, DSG and DSGF will support the creation, production, premiere, and distribution of a documentary film on the topic.
    • Progress To Date

      In 2017, Dick's Sporting Goods Foundation entered into an agreement to support the production of a Sports Matters documentary film about the role of sports in the lives of several American students who live in Mexico and cross the Mexico border to attend high school in the U.S. The film is scheduled to be released at the Tribecca Film Festival in 2018.

    • Implementation Date

      December 2017
    • Reporting Date

      January 2018
    • Commitment Element

      DSG will contribute equipment and/or financial grants, sponsorships and discounts to a wide range of youth sports teams, leagues, community organizations, and events in areas around its stores throughout the United States through its Community Marketing Program.
    • Progress To Date

      Between February 2017 and December 2017, Dick's Sporting Goods contributed $23,920,149 to its Community Market Managers and Community Relations team bringing the grand total since February 2016 to $52,451,077. The contributions included bonus certificates, cash, gift cards, team packets, promotional items and youth sports kits that were given to sports teams, leagues, and community organizations that serve communities where Dick's Sporting Goods has a store presence.

    • Implementation Date

      December 2017
    • Reporting Date

      January 2018

Partner Statement

“In 2017, DICK’S and the DICK’S Sporting Goods Foundation provided meaningful financial contributions and equipment to teams, leagues, communities and schools across the country. We also brought awareness to our cause through our DonorsChoose.org partnership and several grant-making opportunities to youth sports organizations throughout the country.

"In our communities, as Hurricanes Harvey and Irma caused billions of dollars in damages in key markets that we serve, we pledged over $5 million in disaster relief, including more than $3 million worth of clothing and footwear, and $2 million to rebuild and refurbish youth sports programs and facilities in affected areas.

"In 2017, DICK’S and the DICK’S Foundation were honored at ESPN’s Sports Humanitarian of the Year Awards, receiving the Corporate Community Impact Award for our commitment to helping save youth sports.”