Transforming the Marketplace

Core-Mark

2017 Progress Report

Year Committed: 2016
Length of Commitment: 3 years

Committed to enhance, market and promote the healthier offerings it distributes to over 40,000 retail locations. Core-Mark will modify merchandizing sets to incorporate healthier options, and will provide FNV and Drink Up marketing materials to its retail customers free of cost.

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Verified Results

    • Commitment Element

      Eliminate KidZone novelty candy set from retailer program offerings.
    • Progress To Date

      In February of 2017, Core-Mark formally eliminated the KidZone novelty candy set and program. The KidZone program was not included in Core-Mark’s 2017 retail program offering and removed from Core-Mark.com’s list of retail offerings.

    • Implementation Date

      September 2017
    • Reporting Date

      October 2017
    • Commitment Element

      If a new KidZone offering is introduced at any point during the commitment, CORE-MARK will ensure 25% of products in new set meet PHA Healthier Food and Beverage Product Criteria.
    • Progress To Date

      As of November 2017, Core-Mark has not introduced any marketing programs that target children.

    • Implementation Date

      September 2017
    • Reporting Date

      October 2017
    • Commitment Element

      Identify and create a list of products that meet the PHA Healthier Food and Beverage Product Criteria for customers to reference on the CORE-MARK ordering website and order guide.
    • Progress To Date

      Core-Mark created a list of products that meet the PHA Healthier Food and Beverage Product Criteria. It can be download by customers from the home page of the "My Core-Mark Promo Power" website or by selecting the “Healthier Choice” hashtag filter within the ordering website and online mobile ordering application.

    • Implementation Date

      September 2017
    • Reporting Date

      October 2017
    • Commitment Element

      Designate items that meet the PHA Healthier Food and Beverage Product Criteria in CORE-MARK's ordering system.
    • Progress To Date

      Products that meet PHA Healthier Food and Beverage Product Criteria are designated in Core-Mark’s ordering system with a “Healthier Choice” icon and hashtag.

    • Implementation Date

      September 2017
    • Reporting Date

      October 2017
    • Commitment Element

      Negotiate discounts with food manufacturers for CORE-MARK customers on one or more products that meet the PHA Healthier Food and Beverage Product Criteria a minimum of once per quarter.
    • Progress To Date

      Core-Mark provides at least one “Promo Power” discount promotion each quarter featuring products and product bundles that meet PHA Healthier Food and Beverage Product Criteria.

    • Implementation Date

      September 2017
    • Reporting Date

      October 2017
    • Commitment Element

      Market at least one (1) product per quarter that meets the PHA Healthier Food and Beverage Product Criteria in monthly Promo Power promotional brochure.
    • Progress To Date

      Core-Mark exceeds its quarterly goal by marketing at least one product per month that meets PHA Food and Beverage Product Criteria in their “Good Health to Go” promotional materials.

    • Implementation Date

      September 2017
    • Reporting Date

      October 2017
    • Commitment Element

      Offer health-promoting giveaways that incentivize healthy eating and physical activity such as activity trackers whenever employee giveaways are granted.
    • Progress To Date

      Core-Mark employee giveaways feature health-promoting items that support physical activity and nutrition. Healthy giveaways included FitBits, Garmin activity trackers and Nutri Ninja Pro blenders.

    • Implementation Date

      September 2017
    • Reporting Date

      October 2017
    • Commitment Element

      Negotiate discounted monthly gym memberships for employees with multiple providers across the country.
    • Progress To Date

      Core-Mark participates in the UnitedHealth Allies program, which offers discounts on a range of health and wellness services and provides discounted memberships to at least six national fitness clubs. This benefit is communicated to employees through flyers in new hire packets and, beginning in 2018, information will be included in the employee handbook.

    • Implementation Date

      September 2017
    • Reporting Date

      October 2017
    • Commitment Element

      Implement and distribute to all teammates responsible for catering a healthier food catering guide for corporate meetings and events.
    • Progress To Date

      Core-Mark created a Division Guide outlining all health and wellness activities across the company. A healthier food catering guide was included, which meets all PHA food and nutrition criteria. The Core-Mark Division Guide was distributed to all teammates responsible for catering events.

    • Implementation Date

      September 2017
    • Reporting Date

      October 2017

Partner Statement

“Core-Mark, one of the largest distributors and marketers of fresh and consumer-packaged goods in North America, continues to change shopper perception about the availability of healthier options at smaller format retailers.   Core-Mark has sourced and identified a list of products for its customers that meet Partnership for Healthier America’s (PHA) Healthier Food and Beverage Product Criteria that is downloadable by customers on the "My Core-Mark Promo Power” website. It can also be accessed by selecting the “Healthier Choice” hashtag filter within the ordering website and mobile ordering applications. These products are designated with a “Healthier Choice” icon and hashtag. Core-Mark exceeded its promotional commitment by running multiple items meeting PHA criteria in their national ad, Promo Power. Core-Mark also exceeded expectations by advertising better-for-you items to its over 45,000 customers in its Good Health-to-Go promotional ads. In the spirit of promoting better-for-you items for children, the KidZone novelty candy set was discontinued from its marketing program offerings.   Core-Mark’s employee giveaways feature health-promoting items that support physical activity and nutrition. Health and wellness promoting giveaways included trackers and blenders. A Division Guide outlining health and wellness activities was distributed throughout the company as well as a Healthier Food Catering Guide for catered events. Core-Mark participates in the UnitedHealth Allies program, offering discounts on a range of health and wellness services including discounted memberships to at least six national fitness clubs. This information is mentioned in our new hire packets and employee handbooks.“