2017 Progress Report
Committed to enhance, market and promote the healthier offerings it distributes to over 40,000 retail locations. Core-Mark will modify merchandizing sets to incorporate healthier options, and will provide FNV and Drink Up marketing materials to its retail customers free of cost.
“Core-Mark, one of the largest distributors and marketers of fresh and consumer-packaged goods in North America, continues to change shopper perception about the availability of healthier options at smaller format retailers. Core-Mark has sourced and identified a list of products for its customers that meet Partnership for Healthier America’s (PHA) Healthier Food and Beverage Product Criteria that is downloadable by customers on the "My Core-Mark Promo Power” website. It can also be accessed by selecting the “Healthier Choice” hashtag filter within the ordering website and mobile ordering applications. These products are designated with a “Healthier Choice” icon and hashtag. Core-Mark exceeded its promotional commitment by running multiple items meeting PHA criteria in their national ad, Promo Power. Core-Mark also exceeded expectations by advertising better-for-you items to its over 45,000 customers in its Good Health-to-Go promotional ads. In the spirit of promoting better-for-you items for children, the KidZone novelty candy set was discontinued from its marketing program offerings. Core-Mark’s employee giveaways feature health-promoting items that support physical activity and nutrition. Health and wellness promoting giveaways included trackers and blenders. A Division Guide outlining health and wellness activities was distributed throughout the company as well as a Healthier Food Catering Guide for catered events. Core-Mark participates in the UnitedHealth Allies program, offering discounts on a range of health and wellness services including discounted memberships to at least six national fitness clubs. This information is mentioned in our new hire packets and employee handbooks.“