PHA works with partners like Core-Mark to transform the marketplace so that the communities in which consumers shop every day have healthier choices available. Core-Mark, one of the largest distributors and marketers of fresh and consumer packaged goods in North America, made a commitment to PHA on October 20, 2016 at the NACS Show, the convenience store industry’s largest event. Over three years, Core-Mark plans to work toward enhancing, marketing and promoting the healthier offerings it distributes to over 40,000 retail locations. Not only that, but the company will support our initiatives by providing marketing materials to its retail customers free of cost, and enhance employee health and wellness offerings.
“Core-Mark is excited to join PHA in its ongoing efforts to help address childhood obesity issues and improve the country’s overall general health through improved nutrition. At Core-Mark, we have worked hard over most of the last decade to bring fresher, healthier solutions to our customers. Our commitment to PHA is to not only continue, but accelerate that commitment, to our retail customers and also work to bring better nutrition and healthier lifestyles to our internal Core-Mark family as well.
~Jon Bratta, Core-Mark’s vice president of marketing, at the time of the commitment in 2016
Core-Mark was also a proud partner of Drink Up. Drink Up was formed between the Partnership for a Healthier America, with Honorary Chairwoman Former First Lady Michelle Obama, and stakeholders across the public and private sectors who are dedicated to encouraging people to drink more water, more often. Started in 2013, Drink Up quickly became an award-winning, national consumer marketing campaign that represents 50+ partners in the bottled, tap, reusable, and filtered water space, bringing together all sectors of water to reach the common goal of more people drinking more water.
130,000 locations have healthier foods thanks to distributors providing and promoting better options.