Increasing Physical Activity

Blue Goji

2017 Progress Report

Year Committed: 2016
Length of Commitment: 3 years

Committed to create engaging physical activity opportunities for kids to help solve the childhood obesity crisis. Local organizations in California will be identified to pilot the program in low-income areas using donated Blue Goji exercise equipment, tablets and apps. Blue Goji will also partner with community-based organizations in low-income areas to donate resources that will help keep kids active, while providing education on health and wellness.

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Verified Results

    • Commitment Element

      Coleman Fung Foundation will provide $3.5 million to the University of California, Berkeley for the development of The Fung Followship for Wellness and Technology Innovations, an undergraduate academic curriculum jointly supported by the School of Public Health, College of Engineering and Blue Goji. The two-year program will leverage Blue Goji's gamification of health, wellness and learning platform and promote student-led efforts in developing potential solutions to childhood obesity, especially for underserved communities.
    • Progress To Date

      As of August 2017, the Coleman Fung Foundation provided $2 million to the University of California, Berkeley for the development of the Fung Fellowship for Wellness & Technology Innovations. The Fung Fellowship is a two-year undergraduate program launched in fall 2016, which has fellows work in teams to develop technology solutions to address real-world public health challenges facing at-risk populations. Fellows will have the opportunity to participate in innovative projects and activities related to Blue Goji to develop nutrition, physical activity and wellness solutions.

    • Implementation Date

      June 2018
    • Reporting Date

      July 2017
    • Commitment Element

      The primary focus will be developing a health, wellness & learning program for pre-K through first grade children.
    • Progress To Date

      The primary focus of the Fung Fellowship for Wellness & Technology Innovations is to improve wellness outcomes for key communities including at-risk youth, seniors and veterans. During the first year of the Fung Fellowship, Fellowship students completed the design plans for a safari-themed active learning game for children, Go Wings Safari. The purpose of the game is to engage youth in physical activity while they learn about animals and their environment.

    • Implementation Date

      June 2018
    • Reporting Date

      July 2017
    • Commitment Element

      Community-based organizations will be identified to pilot the learning program in low-income areas around Berkeley and Richmond, CA.
    • Progress To Date

      As of August 2017, no community-based organizations had been identified to pilot the learning program in low-income areas around Berkeley and Richmond, California. This activity is planned for the second year of the Fellowship which starts fall 2017.

    • Implementation Date

      June 2018
    • Reporting Date

      July 2017
    • Commitment Element

      Blue Goji and/or the Coleman Fung Foundation will donate all equipment to execute the program - exercise equipment and ios/android tablets; and Goji Play apps are free to download
    • Progress To Date

      As of August 2017, no equipment had been provided.

    • Implementation Date

      June 2018
    • Reporting Date

      July 2017
    • Commitment Element

      Blue Goji will identify the completed project that can have the greatest impact to increase physical activity and fitness; the new game will be introduced to the marketplace under the Blue Goji brand
    • Progress To Date

      As of August 2017, Blue Goji had not identified a project yet. It will continue to work towards meeting this commitment element in 2018.

    • Implementation Date

      June 2018
    • Reporting Date

      July 2017
    • Commitment Element

      The Fung Fellowship Program is developing partnerships in Richmond, CA to reach low-income/low-socioeconomic youth through community-based organizations to expose children to Blue Goji games and increase their physical activity habits. All equipment needed will be donated by Blue Goji and/or the Coleman Fung Foundation
    • Progress To Date

      As of August 2017, no partnerships had been developed. The Fung Fellowship program will continue to work towards developing partnerships during the second year of the program.

    • Implementation Date

      June 2018
    • Reporting Date

      July 2017
    • Commitment Element

      With support from PHA, a couple of schools in the Flint, MI area will be identified, and possibly selected, as pilot partner schools for a Blue Goji physical activity, health & wellness initiative.
    • Progress To Date

      As of August 2017, no schools in Flint, Michigan had been identified for this work.

    • Implementation Date

      June 2018
    • Reporting Date

      July 2017

Partner Statement

“Both Fellowship teams are currently in the ‘recruiting’ phase. The students are actively doing out-reach and speaking with potential teachers and administrators in the East Bay area, targeting first or second graders. Depending on the flexibility of the school’s and the teacher’s, the students are looking for any one of the following potential 'Active GameBreaks@School’ opportunities: in a normal classroom, at the school gym, in a special ed classroom (for kids with behavioral and other attention related issues), or a facility for after-school programs. They are currently coached/guided by two faculty advisors as well as two TA’s. Both teams plan to sign up with a school by the end of this semester.

“Blue Goji in the meantime is modifying a retail model of stationary bikes so that it will fit and work well with younger/shorter first- or second-graders. We are also preparing a bigger list of potential Blue Goji and third-party VR and 2D games. The students will curate the final list of games with input from the faculty advisors and school teachers. And based on the final program designs, Blue Goji will procure all the necessary equipment, including VR-capable PC’s, and assist the students with the hardware configuration and installation. We hope to kick off the pilots no later than March 1, 2018.”