Transforming the Marketplace

Vintners Inc.

Year Committed: 2015
Length of Commitment: 5 years

Committed to making healthier options easier at all of its current and future Loop Neighborhood stores. This includes offering healthier products; increasing affordability of those products; increasing marketing and promotion of healthier items; offering bicycle racks for its patrons and bike storage for its employees where possible; and providing a 20 percent discount to employee purchases of fresh fruits and vegetables.

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Verified Results

    • Commitment Element

      All “Loop Neighborhood” stores meet all the commitment elements.
    • Progress To Date

      Vintners continues to strengthen its commitment to increase access to healthier food and beverage options and is making progress toward meeting all commitment elements in its Loop Neighborhood stores.

    • Implementation Date

      January 2016
    • Reporting Date

      February 2017
    • Commitment Element

      Offer at least six (6) categories of fresh fruits and at least three (3) categories of fresh vegetables.
    • Progress To Date

      Currently, Loop Neighborhood stores offer at least three categories of vegetables and five categories of fruit, making progress toward meeting the goal of offering at least three categories of fresh vegetables and at least six categories of fresh fruits.

    • Implementation Date

      January 2016
    • Reporting Date

      February 2017
    • Commitment Element

      Offer at least five (5) categories of whole grain products.
    • Progress To Date

      Vintners exceeded the goal to offer at least five whole grain products at each Loop Neighborhood Store.

    • Implementation Date

      January 2016
    • Reporting Date

      February 2017
    • Commitment Element

      Offer at least five (5) categories of low-fat dairy products.
    • Progress To Date

      Vintners exceeded the goal to offer at least five nonfat and low-fat dairy products at each Loop Neighborhood Store.

    • Implementation Date

      January 2016
    • Reporting Date

      February 2017
    • Commitment Element

      Offer at least thirty (30) healthier food and beverage products.
    • Progress To Date

      Vintners exceeded the goal to offer at least 30 healthier food and beverage products at each Loop Neighborhood Store.

    • Implementation Date

      January 2016
    • Reporting Date

      February 2017
    • Commitment Element

      Offer at least two (2) Healthy Combo Meals that meet nutrient and food profiles.
    • Progress To Date

      Loop Neighborhood stores offer at least two Healthy Combo Meals which meet PHA’s definition of a Healthier Recipe.

    • Implementation Date

      January 2016
    • Reporting Date

      February 2017
    • Commitment Element

      Provide prices that incentivize the purchase of fresh fruit and vegetables.
    • Progress To Date

      Vintners provided pricing that incentivized the purchase of fruits and vegetables with all 13 fresh fruit and vegetable offerings priced a minimum of 5% below comparable items provided.

    • Implementation Date

      January 2016
    • Reporting Date

      February 2017
    • Commitment Element

      Provide prices that incentivize the purchase of whole grains and low-fat dairy products.
    • Progress To Date

      Vintners provided pricing that incentivized the purchase of whole grains and low-fat dairy products. For example, a gallon of low-fat 1% milk was offered at a price of 16% less than a gallon of whole milk. All 23 whole grain and low-fat dairy offerings were priced a minimum of 7% below comparable items.

    • Implementation Date

      January 2016
    • Reporting Date

      February 2017
    • Commitment Element

      Provide prices that incentivize the purchase of healthier packaged food and beverage products.
    • Progress To Date

      Vintners provided pricing that incentivized the purchase of healthier packaged food and beverage products.

    • Implementation Date

      January 2016
    • Reporting Date

      February 2017
    • Commitment Element

      Price Healthy Combo Meals less than or equal to other combination meal options or items sold separately.
    • Progress To Date

      Loop Neighborhood stores provided at least two Healthy Combo Meals priced below the cost of each meal item purchased a la carte and 23% below the cost of similar combo meals that did not meet PHA’s Healthier Recipe Criteria.

    • Implementation Date

      January 2016
    • Reporting Date

      February 2017
    • Commitment Element

      Institute a policy that requires a minimum of five (5) healthier products within three (3) feet of the point of sale [cash register] in all stores.
    • Progress To Date

      Vintners exceeded the goal to offer at least five healthier products within three feet of the point of sale in all Loop Neighborhood stores.

    • Implementation Date

      January 2016
    • Reporting Date

      February 2017
    • Commitment Element

      Institute a policy that requires a minimum of ten (10) pictures representing healthier foods and beverages within each store and on the web site.
    • Progress To Date

      Vintners promoted healthier foods and beverages with more than 10 images of items that meet PHA nutrition criteria depicted on their website and on promotional signage in each Loop Neighborhood store.

    • Implementation Date

      January 2016
    • Reporting Date

      February 2017
    • Commitment Element

      If allowed by local regulations, offer outdoor bicycle racks for patrons of stores.
    • Progress To Date

      Vintners offers at least one outdoor bike rack at each Loop Neighborhood store to promote bicycle use among store patrons.

    • Implementation Date

      January 2016
    • Reporting Date

      February 2017
    • Commitment Element

      Offer indoor or outdoor bike storage for employees.
    • Progress To Date

      Vintners implemented a policy on January 1, 2016, permitting employees to use available exterior bike storage or store bicycles in indoor storage areas, if they choose to commute to work via bicycle.

    • Implementation Date

      January 2016
    • Reporting Date

      February 2017
    • Commitment Element

      Provide a twenty percent (20%) discount to employees on fresh fruit and vegetable (from A.1.) purchases while working.
    • Progress To Date

      Vintners implemented a policy on January 1, 2016 to provide a 20% discount to store employees on fresh fruit and vegetables purchases on days they are scheduled to work.

    • Implementation Date

      January 2016
    • Reporting Date

      February 2017

Partner Statement

“The concept for Loop Neighborhood was built around offering healthy options in addition to traditional convenience store items. Our partnership with PHA has enabled us to demonstrate the commitment we originally made to our stakeholders in California. We will continue our advocacy for healthy innovation in the convenience channel. We are committed to growing our healthy choice offering and look forward to sharing our results with PHA.”