2016 Progress Report
Promote healthier choices to kids, including launching a kid-targeted marketing effort that will deliver $41 million in media value in over three years with a specific focus on increasing consumption of fruits and vegetables. Set and implement new marketing standards to kids, and only offer items on its kids menu that meet strong nutritional guidelines informed by federal standards for the national school lunch program, including offering apples as a side and low-fat or non-fat milk or water as a default beverage.
“We’re glad to offer families, and kids in particular, a more nutritious fast food alternative. Guests visiting a Subway® restaurant can work with a Sandwich Artist™ to have a delicious sandwich or salad made to order, right in front of them, with the ingredients they pick from a wide variety of fresh veggies, quality meats and freshly baked breads. With each kid’s meal at a Subway® restaurant you get 1 serving of fruit and up to ¾ cup vegetables. We’ve also made nutritional information readily available on our US menu panels and on Subway.com. For 52 years, we have been committed to offering our guests the best quality and best tasting food, and we continue to improve. We serve only chicken from animals raised without antibiotics. Our Subway products are free of all artificial flavors and colors from artificial and we’ve removed artificial preservatives wherever we can.”