Increasing Physical Activity

NIKE, Inc.

Year Committed: 2013
Length of Commitment: 5 years

NIKE will invest $50 million over the next 5 years to address the physical inactivity epidemic by focusing on creating early positive experiences for kids and integrating physical activity into everyday life. The investment will initially be dedicated to three categories of activity: active schools, early positive experiences in youth sports and advocacy and partnerships to accelerate uptake of large-scale solutions. Nike may shift investment strategies to best deliver against the physical inactivity epidemic.

View Partner

Verified Results

    • Commitment Element

      Invest $50 million over the next five (5) years in: • Schools: Estimated as $20 million total including an investment in Let’s Move! Active Schools. • Early positive experiences in youth sports: Estimated as $15 million total • Advocacy and partnerships: Estimated as $15 million total
    • Progress To Date

      During the reporting period December 2015 through November 2016, NIKE invested $11,036,268. Of this total, $4,409,402 was invested in schools, of which $1,882,787 was dedicated to supporting Let’s Move! Active Schools; $6,556,866 was invested in community sports and coaching; and $70,000 was invested in advocacy and partnerships. Since the start of its commitment, NIKE invested a total of $41,907,209. It has made 84% progress towards meeting its 5 year goal of investing $50 million over 5 years.

    • Implementation Date

      December 2017
    • Reporting Date

      December 2016

Partner Statement

“Today’s kids are part of the least active generation in history, yet research shows that active kids are happier, healthier and more successful. Nike believes in the power of sport to unleash human potential – and that’s why we are committed to helping kids across the US to get moving.

"We are very proud of what Let’s Move! Active Schools accomplished–a partnership that has created a movement for physical activity before, during and after school–and are excited about its evolution to Active Schools. More than 10 million students across America are now enrolled in schools participating in the partnership.

"We’re continuing to drive a physical activity and movement through our partnership with Marathon Kids – a grassroots running program that’s helping schools, communities and families get kids active. Nike and Marathon Kids will get more than 500,000 kids running in the next two years.

"We’ve expanded our portfolio of city-based programming across the country in Chicago, Houston and Los Angeles.

"Nike’s employees also love to share their passion for sport and physical activity and are one of our greatest contributions to getting kids moving. That’s why we provide training and opportunities for our employees to bring their passion and energy to help kids get active. In 2016, employees in 248 Nike stores across North America provided more than 33,200 hours to help kids fall in love with sport and physical activity.”