NIKE will invest $50 million over the next 5 years to address the physical inactivity epidemic by focusing on creating early positive experiences for kids and integrating physical activity into everyday life. The investment will initially be dedicated to three categories of activity: active schools, early positive experiences in youth sports and advocacy and partnerships to accelerate uptake of large-scale solutions. Nike may shift investment strategies to best deliver against the physical inactivity epidemic.View Partner
“Today’s kids are part of the least active generation in history, yet research shows that active kids are happier, healthier and more successful. Nike believes in the power of sport to unleash human potential – and that’s why we are committed to helping kids across the US to get moving.
"We are very proud of what Let’s Move! Active Schools accomplished–a partnership that has created a movement for physical activity before, during and after school–and are excited about its evolution to Active Schools. More than 10 million students across America are now enrolled in schools participating in the partnership.
"We’re continuing to drive a physical activity and movement through our partnership with Marathon Kids – a grassroots running program that’s helping schools, communities and families get kids active. Nike and Marathon Kids will get more than 500,000 kids running in the next two years.
"We’ve expanded our portfolio of city-based programming across the country in Chicago, Houston and Los Angeles.
"Nike’s employees also love to share their passion for sport and physical activity and are one of our greatest contributions to getting kids moving. That’s why we provide training and opportunities for our employees to bring their passion and energy to help kids get active. In 2016, employees in 248 Nike stores across North America provided more than 33,200 hours to help kids fall in love with sport and physical activity.”