Transforming the Marketplace

Kwik Trip

2016 Progress Report

Year Committed: 2014

Length of Commitment: 3 years

Select a Progress Report:

View Partner

Committed to improving healthier food access through offering four categories of fruit, four categories of vegetables, six whole grain products and four non-fat or low-fat dairy products at prices less than the regional average and in all Kwik Trip stores. Kwik Trip will also implement a new EATSmart program and other policies that promote healthy habits among consumers as well as offer a Healthy Concessions Program that allows organizations to purchase healthier items at discounted prices to use in their fundraising efforts.

Verified Results

Implementation Date
June 2017
Reporting Date
August 2016

Commitment Element
Offer at least six (6) categories of fresh fruit and at least six (6) categories of fresh vegetables.
Progress To Date

Kwik Trip offers a wide variety of whole and fresh cut fruit and vegetable options, exceeding the minimum of six different categories of fresh fruit and six different categories of fresh vegetables in each store.
Implementation Date
June 2017
Reporting Date
August 2016

Commitment Element
A minimum of twelve (12) linear feet of fresh fruit and vegetables will be offered.
Progress To Date

Kwik Trip exceeds the goal to dedicate a minimum of 12 linear shelf space in each store to fresh fruits and vegetables.
Implementation Date
June 2017
Reporting Date
August 2016

Commitment Element
Offer at least eight (8) categories of whole grain or whole grain rich products.
Progress To Date

Kwik Trip stores offer at least eight different whole grain rich products.
Implementation Date
June 2017
Reporting Date
August 2016

Commitment Element
All three (3) private label whole grain products will maintain the Whole Grains Council stamp on product packaging.
Progress To Date

Kwik Trips’ Kwikery private label White Wheat Bread, Fiber Enriched Bread and Eight Grain Bread, all maintain the Whole Grain Council stamp on product packaging.
Implementation Date
June 2017
Reporting Date
August 2016

Commitment Element
A minimum of six (6) linear feet of whole grains or whole grain rich products will be offered.
Progress To Date

Kwik Trip exceeds the goal to offer a minimum of six linear feet of shelf space in each store to whole grain or whole grain rich products.
Implementation Date
June 2017
Reporting Date
August 2016

Commitment Element
Offer at least six (6) categories of nonfat and low-fat dairy products.
Progress To Date

Kwik Trip stores offer at least six non-fat and low-fat dairy products including several varieties of milk, yogurt and cheese.
Implementation Date
June 2017
Reporting Date
August 2016

Commitment Element
A minimum of six (6) linear feet of nonfat and low-fat dairy will be offered.
Progress To Date

Kwik Trip exceeds the goal to offer a minimum of six linear feet of shelf space in each store to nonfat or low-fat dairy products.
Implementation Date
June 2017
Reporting Date
August 2016

Commitment Element
Offer at least twenty (20) Healthier Food or Beverage Products.
Progress To Date

Kwik Trip offers a wide range of healthier food and beverage products and far exceeds the minimum requirement of 20 healthier packaged products.
Implementation Date
June 2017
Reporting Date
August 2016

Commitment Element
Provide prices that incentivize the purchase of fresh fruit and vegetables.
Progress To Date

Kwik Trip incentivizes the purchase of fruits and vegetables through competitive pricing. Fruits and vegetables including apples, pears, bananas and carrots are priced below many snack and candy items in stores.
Implementation Date
June 2017
Reporting Date
August 2016

Commitment Element
Provide prices that incentivize the purchase of whole grains products.
Progress To Date

Kwip Trip incentivizes the purchase of whole grain products, including cereals and snack products, by pricing items at or below the cost for similar products that do not contain whole grains.
Implementation Date
June 2017
Reporting Date
August 2016

Commitment Element
Provide prices that incentivize the purchase of nonfat and low-fat dairy products.
Progress To Date

Kwik Trip incentivizes the purchase of low-fat and non-fat dairy by pricing products at or below the cost for higher fat alternatives.
Implementation Date
June 2017
Reporting Date
August 2016

Commitment Element
Provide prices that incentivize the purchase of Healthier Food or Beverage Products.
Progress To Date

Kwik Trip provides prices that incentivize the purchase of packaged food and beverage products that meet the PHA Definition of a Healthier Food or Beverage Product by pricing items at or below the unit price or price per ounce of product.
Implementation Date
June 2017
Reporting Date
August 2016

Commitment Element
Provide prices that incentivize the purchase of the EatSmart Meal.
Progress To Date

The Kwik Trip EatSmart meal is offered at a discounted bundle price that incentivizes the purchase of all components.
Implementation Date
June 2017
Reporting Date
August 2016

Commitment Element
Offer and promote one (1) EATSmart meal that meets the PHA Definition of Healthier Recipes in each store.
Progress To Date

Kwik Trip offers and promotes one EatSmart Meal that meets the food and nutrient requirements of the PHA Definition of Healthier Recipes.
Implementation Date
June 2017
Reporting Date
August 2016

Commitment Element
In stores with three or more registers, place a minimum of six (6) healthier product offerings, which meet the PHA definition of Healthier Food and Beverage Products or the PHA Definition of Healthier Recipes, 14 within three (3) feet of the point of sale [cash register].
Progress To Date

Kwik Trip stores offer at least six healthier products which meet the PHA definition of Healthier Food and Beverage Products within three feet of cash registers at the point of sale.

Partner Statement

“It has been a year of fun and new opportunities as Kwik Trip has worked hard to implement the new commitments made with the Partnership for a Healthier America. We look forward to continuing to solidify our efforts over the next year and continue to value the partnership we have with the Partnership for a Healthier America.”