Transforming the Marketplace

Kwik Trip

Year Committed: 2016
Length of Commitment: 2 years

Committed to improving healthier food access and implementing a new EATSmart program and other policies that promote healthy habits among consumers. Kwik Trip will offer four categories of fruit, four categories of vegetables, six whole grain products and four non-fat or low-fat dairy products in its stores.

View Partner

Verified Results

    • Commitment Element

      All Kwik Trip stores meet all the commitment elements
    • Progress To Date

      All 527 Kwik Trip stores met all the commitment elements.

    • Implementation Date

      June 2017
    • Reporting Date

      August 2016
    • Commitment Element

      Offer at least six (6) categories of fresh fruit and at least six (6) categories of fresh vegetables.
    • Progress To Date

      Kwik Trip offers a wide variety of whole and fresh cut fruit and vegetable options, exceeding the minimum of six different categories of fresh fruit and six different categories of fresh vegetables in each store.

    • Implementation Date

      June 2017
    • Reporting Date

      August 2016
    • Commitment Element

      A minimum of twelve (12) linear feet of fresh fruit and vegetables will be offered.
    • Progress To Date

      Kwik Trip exceeds the goal to dedicate a minimum of 12 linear shelf space in each store to fresh fruits and vegetables.

    • Implementation Date

      June 2017
    • Reporting Date

      August 2016
    • Commitment Element

      Offer at least eight (8) categories of whole grain or whole grain rich products.
    • Progress To Date

      Kwik Trip stores offer at least eight different whole grain rich products.

    • Implementation Date

      June 2017
    • Reporting Date

      August 2016
    • Commitment Element

      All three (3) private label whole grain products will maintain the Whole Grains Council stamp on product packaging.
    • Progress To Date

      Kwik Trips’ Kwikery private label White Wheat Bread, Fiber Enriched Bread and Eight Grain Bread, all maintain the Whole Grain Council stamp on product packaging.

    • Implementation Date

      June 2017
    • Reporting Date

      August 2016
    • Commitment Element

      A minimum of six (6) linear feet of whole grains or whole grain rich products will be offered.
    • Progress To Date

      Kwik Trip exceeds the goal to offer a minimum of six linear feet of shelf space in each store to whole grain or whole grain rich products.

    • Implementation Date

      June 2017
    • Reporting Date

      August 2016
    • Commitment Element

      Offer at least six (6) categories of nonfat and low-fat dairy products.
    • Progress To Date

      Kwik Trip stores offer at least six non-fat and low-fat dairy products including several varieties of milk, yogurt and cheese.

    • Implementation Date

      June 2017
    • Reporting Date

      August 2016
    • Commitment Element

      A minimum of six (6) linear feet of nonfat and low-fat dairy will be offered.
    • Progress To Date

      Kwik Trip exceeds the goal to offer a minimum of six linear feet of shelf space in each store to nonfat or low-fat dairy products.

    • Implementation Date

      June 2017
    • Reporting Date

      August 2016
    • Commitment Element

      Offer at least twenty (20) Healthier Food or Beverage Products.
    • Progress To Date

      Kwik Trip offers a wide range of healthier food and beverage products and far exceeds the minimum requirement of 20 healthier packaged products.

    • Implementation Date

      June 2017
    • Reporting Date

      August 2016
    • Commitment Element

      Provide prices that incentivize the purchase of fresh fruit and vegetables.
    • Progress To Date

      Kwik Trip incentivizes the purchase of fruits and vegetables through competitive pricing. Fruits and vegetables including apples, pears, bananas and carrots are priced below many snack and candy items in stores.

    • Implementation Date

      June 2017
    • Reporting Date

      August 2016
    • Commitment Element

      Provide prices that incentivize the purchase of whole grains products.
    • Progress To Date

      Kwip Trip incentivizes the purchase of whole grain products, including cereals and snack products, by pricing items at or below the cost for similar products that do not contain whole grains.

    • Implementation Date

      June 2017
    • Reporting Date

      August 2016
    • Commitment Element

      Provide prices that incentivize the purchase of nonfat and low-fat dairy products.
    • Progress To Date

      Kwik Trip incentivizes the purchase of low-fat and non-fat dairy by pricing products at or below the cost for higher fat alternatives.

    • Implementation Date

      June 2017
    • Reporting Date

      August 2016
    • Commitment Element

      Provide prices that incentivize the purchase of Healthier Food or Beverage Products.
    • Progress To Date

      Kwik Trip provides prices that incentivize the purchase of packaged food and beverage products that meet the PHA Definition of a Healthier Food or Beverage Product by pricing items at or below the unit price or price per ounce of product.

    • Implementation Date

      June 2017
    • Reporting Date

      August 2016
    • Commitment Element

      Provide prices that incentivize the purchase of the EatSmart Meal.
    • Progress To Date

      The Kwik Trip EatSmart meal is offered at a discounted bundle price that incentivizes the purchase of all components.

    • Implementation Date

      June 2017
    • Reporting Date

      August 2016
    • Commitment Element

      Offer and promote one (1) EATSmart meal that meets the PHA Definition of Healthier Recipes in each store.
    • Progress To Date

      Kwik Trip offers and promotes one EatSmart Meal that meets the food and nutrient requirements of the PHA Definition of Healthier Recipes.

    • Implementation Date

      June 2017
    • Reporting Date

      August 2016
    • Commitment Element

      In stores with three or more registers, place a minimum of six (6) healthier product offerings, which meet the PHA definition of Healthier Food and Beverage Products or the PHA Definition of Healthier Recipes, 14 within three (3) feet of the point of sale [cash register].
    • Progress To Date

      Kwik Trip stores offer at least six healthier products which meet the PHA definition of Healthier Food and Beverage Products within three feet of cash registers at the point of sale.

    • Implementation Date

      June 2017
    • Reporting Date

      August 2016

Partner Statement

“It has been a year of fun and new opportunities as Kwik Trip has worked hard to implement the new commitments made with the Partnership for a Healthier America. We look forward to continuing to solidify our efforts over the next year and continue to value the partnership we have with the Partnership for a Healthier America.”