Transforming the Marketplace

ESSTAR

Year Committed: 2016
Length of Commitment: 3 years

Committed to improving healthier food access in conveniences stores by ensuring that at least 75 percent of all the products in its end-cap displays are healthier, check-out displays include at least 10 healthier products and to promote healthier options in the stores that it services.

View Partner

Verified Results

    • Commitment Element

      Esstar did not have any reporting or compliance deadlines in 2016.
    • Progress To Date

      N/A

Partner Statement

“ESSTAR is proudly working on its endcap product portfolio and tracking toward the ultimate goal of including 75% of products that meet PHA criteria. Our goal is to increase our PHA-approved portfolio for our endcaps by year end 2017. Our healthy checkout section will begin rollout with Twice Daily stores in April 2017. Pump advertising will begin in April/May with six 15-second tv advertisements. We are also working with retailers on in-store promotions and signage to increase awareness of healthier options in stores.”