Half the U.S. population visits a convenience store every day, so the food in stores shouldn’t just be healthier, it should also be more affordable. PHA works with partners like ESSTAR to transform the marketplace by ensuring that convenience stores across the nation are fully stocked with healthier options.
ESSTAR, a natural food sales, marketing and brokerage company, made a commitment to PHA on May 19, 2016 at the Building a Healthier Future Summit. The company will work to increase the healthier options available to approximately 100 convenience store locations in Tennessee. Over two years, ESSTAR plans to ensure that 75 percent of all the products it distributes and merchandizes meet PHA’s healthier product criteria, and that check-out displays in Twice Daily stores contain at least 10 products that meet those same guidelines.
ESSTAR’s work will not only transform the marketplace, but also the communities in which consumers shop every day, impacting many aspects of daily life.
130,000 locations have healthier foods thanks to distributors providing and promoting better options.