DICK's Sporting Goods
2016 Progress Report
Committed to encourage healthy lifestyles and improve the wellbeing of today’s youth by investing $25 million between 2015 and 2017 in organizations and activities that inspire and enable sports participation. Dick’s will also contribute equipment and financial support to a wide range of youth sports teams, leagues, community organizations and events across the country.
“DICK’S Sporting Goods and the DICK’S Sporting Goods Foundation believes that Sports Matter. Since 2014, we’ve committed $50 million in support of youth sports; raising awareness around the decline in funding to youth athletics while providing funds to inspire and enable sports participation across the country. In 2016, we provided approximately $30 million in equipment, financial grants, sponsorships, and discounts to youth sports teams, leagues, community organization and events across the country through our Community Marketing program, The DICK’S Foundation Sports Matter initiative and our DonorsChoose.org partnership; impacting thousands of teams and leagues and hundreds of thousands of youth athletes! We strive to raise awareness for our Sports Matter cause and utilize our SportsMatter.org website, Company social media spaces, sports and celebrity ambassadors to help spread the word. Additionally, we produced a sports documentary Keepers of the Game to continue to drive awareness around our cause.”