Increasing Physical Activity

DICK's Sporting Goods

Year Committed: 2016
Length of Commitment: 2 years

Committed to encourage healthy lifestyles and improve the wellbeing of today’s youth by investing $25 million between 2015 and 2017 in organizations and activities that inspire and enable sports participation. Dick’s will also contribute equipment and financial support to a wide range of youth sports teams, leagues, community organizations and events across the country.

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Verified Results

    • Commitment Element

      DSGF will continue and expand its 'Sports Matter' initiative that brings awareness to the issues surrounding youth sport and provides matching funding to its partner DonorsChoose.org to support youth (grades K-12) amateur sports teams from public and public charter schools.
    • Progress To Date

      According to the DonorsChoose.org website, as of March 31, 2017, Dick's Sporting Goods Foundation had raised $1,490,332 and fully funded 1,969 projects. These projects served 171,574 youth and 1,435 teachers at 1,134 schools.

    • Implementation Date

      December 2017
    • Reporting Date

      January 2017
    • Commitment Element

      DSGF will maintain a 'Sports Matter' website.
    • Progress To Date

      Dick's Sporting Goods Foundation maintained a Sports Matter website that raises awareness and addresses the issue of underfunded youth athletics in the U.S.

    • Implementation Date

      December 2017
    • Reporting Date

      January 2017
    • Commitment Element

      DSGF will solicit applications from schools and 501(c)3 community organizations to continue and expand its 'Sports Matter' initiative.
    • Progress To Date

      On the Dick's Sporting Goods Foundation Sports Matter website, the foundation solicits applications from public and public charter schools and nonprofit organizations to support youth sports teams and leagues.

    • Implementation Date

      December 2017
    • Reporting Date

      January 2017
    • Commitment Element

      DSGF will use a selection panel to choose teams based on the following criteria: * Adherence to Eligibility Requirements * Need * Compelling Story * Social Impact Potential * Execution Ability * Diversity
    • Progress To Date

      Dick's Sporting Goods Foundation used a seven-member selection panel to choose teams based on six criteria that were consistent with this commitment, including: adherence to requirements, demonstrated need, compelling story, game-changing impact, feasibility/execution and diversity consideration.

    • Implementation Date

      December 2017
    • Reporting Date

      January 2017
    • Commitment Element

      To support Sports Matter, DSG and DSGF will execute a marketing campaign including television/digital advertising and in-store promotion beginning in July, 2015 to encourage the public to contribute and to further build awareness of the importance of youth sports.
    • Progress To Date

      Dick's Sporting Goods executed marketing campaigns that included television and digital advertising. The advertising campaigns ran from July 2015 through December 2016 and included goals to increase general awareness of the youth sports funding crisis and increase consumer awareness of the Sports Matter campaign. Collectively, Dick's Sporting Goods spent $4,229,138 on marketing campaigns which yielded 596,227,346 media impressions. Dick's Sporting Goods also conducted in-store promotions of Sports Matter, collecting $4,345,140 in donations to the Dick's Sporting Goods Foundation for the Sports Matter program.

    • Implementation Date

      December 2017
    • Reporting Date

      January 2017
    • Commitment Element

      To further raise awareness of the importance of youth sports and the impact of the budget crisis, beginning in 2015, DSG and DSGF will support the creation, production, premiere, and distribution of a documentary film on the topic.
    • Progress To Date

      Dick's Sporting Goods Foundation supported the creation, production, premiere and distribution of the documentary film, "Keepers of the Game", about an all-Native girls lacrosse team. The film was released at Tribeca/ESPN Sports Film Festival in 2016.

    • Implementation Date

      December 2017
    • Reporting Date

      January 2017
    • Commitment Element

      DSG will contribute equipment and/or financial grants, sponsorships and discounts to a wide range of youth sports teams, leagues, community organizations, and events in areas around its stores throughout the United States through its Community Marketing Program.
    • Progress To Date

      Between February 2016 and January 2017, Dick's Sporting Goods contributed $28,530,928 to its Community Market Managers and Community Relations team. The contributions included bonus certificates, cash, gift cards, team packets, promotional items and youth sports kits that were given to sports teams, leagues and community organizations that serve communities where Dick's Sporting Goods has a store presence.

    • Implementation Date

      December 2017
    • Reporting Date

      January 2017

Partner Statement

“DICK’S Sporting Goods and the DICK’S Sporting Goods Foundation believes that Sports Matter. Since 2014, we’ve committed $50 million in support of youth sports; raising awareness around the decline in funding to youth athletics while providing funds to inspire and enable sports participation across the country. In 2016, we provided approximately $30 million in equipment, financial grants, sponsorships, and discounts to youth sports teams, leagues, community organization and events across the country through our Community Marketing program, The DICK’S Foundation Sports Matter initiative and our DonorsChoose.org partnership; impacting thousands of teams and leagues and hundreds of thousands of youth athletes! We strive to raise awareness for our Sports Matter cause and utilize our SportsMatter.org website, Company social media spaces, sports and celebrity ambassadors to help spread the word. Additionally, we produced a sports documentary Keepers of the Game to continue to drive awareness around our cause.”