Increasing Physical Activity

Blue Goji

Year Committed: 2016
Length of Commitment: 3 years

Committed to create engaging physical activity opportunities for kids to help solve the childhood obesity crisis. Local organizations in California will be identified to pilot the program in low-income areas using donated Blue Goji exercise equipment, tablets and apps. Blue Goji will also partner with community-based organizations in low-income areas to donate resources that will help keep kids active, while providing education on health and wellness.

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Verified Results

    • Commitment Element

      Blue Goji did not have any reporting or compliance deadlines in 2016.
    • Progress To Date

      N/A

Partner Statement

“Partnering with the Coleman Fung Foundation, the UC Berkeley School of Public Health, and the Fung Institute of Engineering Leadership, Blue Goji launched the Fung Fellowship for Wellness and Technology Innovations - a two-year pilot program - in the fall of 2016 at UC Berkeley.

"Blue Goji has been working with a dedicated team of 10 Fung Fellows on the ‘Active Learning’ enhancements for key Blue Goji VR games. The main objective is to evaluate the potential effectiveness of combining Blue Goji’s core cardio-infused game plays with 'fun learning’ for at-risk kids. Since physical activities have been shown as a conducive means for learning for kids as well as an effective mechanism for promoting neurogenesis for adults, we hope our Active Learning-enhanced games can help close the achievement gaps for kids age 3 and older from underserved communities.

"Starting with our GoWings Safari game, each player is a conservation ranger in training guided by a virtual tutor in the form of a wise owl, named Merlin. We plan to finish the beta version of the game by the start of the fall semester of 2017 to field test it at Pre-K and childcare facilities in Oakland and Richmond.”