Kwik Trip Raises $65,000 for the Partnership for a Healthier America in Effort to End Childhood Obesity
WASHINGTON, D.C. (July 21, 2016) — Today, the Partnership for a Healthier America (PHA), which works with the private sector and PHA Honorary Chair First Lady Michelle Obama to make healthier choices easier, announced that Kwik Trip raised $65,000 during their 2016 coin canister campaign in support of PHA’s mission to help solve the nation’s childhood obesity crisis.
Throughout the month of June, all 491 Kwik Trip locations throughout Wisconsin, Minnesota and Iowa urged communities to support PHA’s work with the placement of canisters at every checkout lane. Now in its third year, this campaign has raised $180,000 since 2014 to help invest in healthier futures for our nation’s children.
“Consumer demand for healthier food is on the rise. This campaign – and Kwik Trip’s commitment to meeting their customers growing needs – is affirmation that the healthy choice can be the easy choice for busy parents and families,” said PHA CEO Lawrence A. Soler.
Since first teaming up with PHA in 2014, Kwik Trip has made a number of advancements to make healthier choices more convenient and accessible for their guests through their EatSmart program, as well as becoming the first convenience store to offer a PHA-approved combo meal. Building upon these efforts as a part of its new commitment to PHA, by June 2017 Kwik Trip will offer an expanded stock of healthier options, including healthier packaged foods like nuts and granola bars throughout the store, and will increase healthier options in the checkout area.
“Kwik Trip is proud to partner with the Partnership for a Healthier America and assist them in their efforts to help eliminate childhood obesity, “ said Dave Ring, Kwik Trip’s Community Relations Manager. “We are grateful for the generosity of our co-workers and guests in support of our continued mission to provide healthier food options and make a positive difference in the lives of the people and communities we are fortunate to serve.”
To find out more about Kwik Trip’s commitment to making healthier choices easier click here.
The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation’s most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.