Good Food for All

At PHA, we believe in Good Food for All: that every family, in every zip code in America has the right to food that is affordable, sustainable, nutritious, high-quality and culturally affirming. When people have access to good food, they can lead healthy lives free of diet-related diseases.

The best way to increase access to fresh, healthy food is to put it directly into the hands of the people who need it most.

Our signature Good Food at Home program provides weekly fresh produce to tens of thousands of people across the country — helping build healthy habits of fruit and vegetable consumption.

Since 2020, this program has provided more than 21 million servings of fruits and vegetables to families in 30 cities across the country – bringing us within reach of our goal of 100 million by 2025!

Learn about the launch of this program in Washington, DC in the video below.

Good Food at Home is a huge undertaking, which is why we rely on strong relationships with city governments, food producers, local food banks, community based organizations, and grocery stores to help plan, coordinate, and deliver food to families.

But we’re also constantly looking for ways to improve this program, making it more efficient and more effective. Our work last year in Indianapolis is a great example.

Previously, PHA provided families with pre-packaged boxes of fresh fruits and vegetables each week. In Indianapolis, we tested this approach against an innovative produce credit model where families got $50 per month to spend on fruits and vegetables — either in-person or through Instacart (with free delivery!).

The produce credit model was a huge success, with 8 in 10 recipients preferring it to the produce boxes and 79% of recipients saying they planned to continue to eat more fruits and vegetables.

This exemplifies PHA’s approach — trying new things, testing our impact, and then sharing that knowledge with others.

It’s the best way we know to achieve Good Food for All!

We’re building on the success of Good Food at Home and our network of food equity partners with Good Food Cities, a collective impact model to double consumption of produce in 15 cities by 2030.

In partnership with the International Fresh Produce Association and supported by Novo Nordisk, Good Food Cities is creating a playbook that can be shared with other cities across the country to increase produce consumption.

Here’s the progress we’ve made to date on our bold goal of doubling produce consumption:

✅ We’ve secured commitments from Indianapolis, Indiana and Denver, Colorado, and over this next year we’ll be working hard to recruit even more cities to help realize the human right to nutritious food.

✅ These two cities have begun tracking baseline data, to help inform evaluation of our Good Food Cities strategies.

✅ We’ve identified key city stakeholders and are engaging them in our strategy and planning.

✅ We have launched programming to connect families in Denver and Indianapolis with fresh produce, and invested in infrastructure that has been identified as a priority.

✅ PHA is holding regular convenings, including the first-ever Produce for All Leadership Summit this June, in partnership with IFPA. This gathering will bring together leaders across the produce industry and public and private health sectors to share knowledge, innovation and resources.

Together we can make every city a good food city!