Nurture Life
2023 Progress Report
Committed to promoting vegetables, plant proteins, and whole grain consumption and reducing the sodium, added sugars, and saturated fat in its products. Nurture Life will also develop an educational campaign for parents around the importance of early palate development and a diet filled with vegetables and limited added sugar and salt.
Verified Results
Partner Statement
At Nurture Life, we are deeply committed to promoting nutritious eating habits for little ones, and we are excited to enthusiastically support Partnership for a Healthier America’s Veggies Early & Often initiative!
To demonstrate our dedication, we have implemented various strategies to amplify the campaign’s message across our brand communication channels. In the past, we have included references to PHA in our emails, ensuring that our customers and prospective customers are informed about the initiative and encouraged to learn more. Additionally, we have posted about PHA and the Veggies Early & Often Initiative on our social media platforms, including Instagram and Facebook. We plan to expand our social media posting and email content by using our veggie brand characters to make the content fun and engaging while talking more about the importance of veggies from a young age.
Furthermore, we are developing new Finger Foods that meet PHA’s rigorous standards. These meals are carefully crafted to be delicious, convenient, and, most importantly, packed with nutritious vegetables. By offering these PHA-verified Finger Foods, we aim to provide parents with convenient options that make it easier for them to incorporate vegetables into their children’s diets.
In addition to our product development efforts, we continue to promote the initiative on our website, featuring the PHA VE&O icon on meals that have been PHA-verified, making it easier for consumers to identify and select nutritious options while shopping. We also showcase the PHA symbol on the packaging of our PHA-verified products to further reinforce the initiative. By aligning our promotional activities with the goals of the Veggies Early & Often initiative, we aim to amplify its reach and impact, driving meaningful change in the way people approach nutrition. We are excited about continuing to collaborate with PHA to advance this vital mission and inspire healthier generations to come.
Below are examples of how we are committed to educating families about the role early palate development and training plays in setting children up for a lifetime of better eating and better health; the importance of consuming vegetables; and the importance of limiting added sugars and salt.