Corporate Commitments

Keurig Dr Pepper

2023 Progress Report

Year Committed: 2021

Length of Commitment:

Select a Progress Report:

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Keurig Dr Pepper (KDP), a leading producer and distributor of hot and cold beverages with brands like Green Mountain Coffee Roasters, Dr Pepper, Core Hydration and Snapple, will work with PHA to increase the percentage of healthier beverage options in its portfolio and further enhance its marketing transparency.

Verified Results

Implementation Date
December 2026
Reporting Date
February 2024

Commitment Element
By 2025, at least 60% of Keurig Dr Pepper’s portfolio by SKU will meet the established definition.
Progress To Date

Keurig Dr Pepper has met its commitment with 61% of its product portfolio meeting the established definition.
Implementation Date
December 2026
Reporting Date
February 2024

Commitment Element
Beginning in 2021 and on an annual basis, Keurig Dr Pepper will disclose in its corporate responsibility report the percentage of their marketing dollars spent to drive sales of products which meet the established definition.
Progress To Date

Keurig Dr. Pepper releases a Corporate Responsibility Report annually that outlines its product packaging, labeling and marketing practices and policies. At the close of 2022, 32% of Keurig Dr. Pepper’s overall marketing budget promoted the 47% of its cold products and 94% of its hot products that met the definition of positive hydration.
Implementation Date
December 2026
Reporting Date
February 2024

Commitment Element
By 2025, Keurig Dr Pepper will create and disclose a company-wide responsible marketing policy that informs the advertising practices the company engages in when reaching all consumers.
Progress To Date

Keurig Dr Pepper has met its commitment with the Keurig Dr Pepper Responsible Marketing Policy, a company-wide policy that informs the advertising practices the company engages in when reaching all consumers. This policy pertains to products, brands and communications authorized and approved by KDP, including advertising, packaging, sponsorships, influencer marketing and all owned social media communications across the United States.

Partner Statement

More than ever, people are prioritizing their health and well-being. Keurig Dr Pepper focuses on investing in innovation, renovation and partnerships to provide more better-for-you beverage options in our portfolio and expanding distribution of those offerings in new and varied markets. Working alongside the Partnership for a Healthier America, we are committed to empowering consumers to make informed choices that support their holistic health and well-being journeys. In 2023, we continued to expand our positive hydration offerings, including bringing new partners onboard such as C4 zero sugar energy drinks and a number of new coffee partners such as La Colombe and Intelligentsia. In addition we continued to reformulate and renovate existing products to reduce sugar and calories. Over the last three years, KDP has reduced added sugar from its liquid refreshment beverages by 5.6%. Throughout all our progress, PHA has been a great partner providing expertise, validation and opportunities to connect our work with retailers and other like-minded industries. And we have been pleased to support PHA as well. We also engaged consumers nationally by participating in a Giving Tuesday campaign with Instacart and PHA. In total, the campaign provided one million servings of nutritious food for families in need across the country.