Kum & Go
2020 Progress Report
Commits to providing healthier offerings, including fresh fruits and vegetables, grab-and-go items, beverages, and prepared items in its fresh food program. Kum & Go will also be offering special price promotions on healthier items and will include healthier options in its “&Rewards” customer loyalty program. Kum & Go will also increase the number of locations that participate in their food rescue program and provide discounts on their healthier offerings to employees.
Verified Results
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Implementation Date
May 2022Reporting Date
August 2020Commitment Element
All Kum & Go convenience stores meet all the commitment elements.Progress To Date
Kum & Go continues to strengthen its commitment to increase access to healthier food and beverage options and is making progress toward meeting all commitment elements in its convenience stores.
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Implementation Date
May 2022Reporting Date
August 2020Commitment Element
Offer at least eight (8) categories of fresh fruit and/or vegetables year-round.Progress To Date
Kum & Go convenience stores offer eight categories of fresh fruits and vegetables in all stores. Fruit and vegetable options include fresh cut fruits and vegetables and hand fruits.
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Implementation Date
May 2022Reporting Date
August 2020Commitment Element
Offer at least five (5) categories of whole grain products year round.Progress To Date
Kum & Go convenience stores offer at least six categories of whole grains in all stores. Whole grain options include granola bars, popcorn, snack mixes, oatmeal, cold cereal and cookies.
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Implementation Date
May 2022Reporting Date
August 2020Commitment Element
Offer at least five (5) categories of nonfat or low-fat (1%) dairy products.Progress To Date
Kum & Go convenience stores offer at least six categories of nonfat and low-fat dairy products in all stores. Low-fat dairy options include unflavored and flavored milk, yogurt, Greek yogurt, yogurt smoothies and cottage cheese.
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Implementation Date
May 2022Reporting Date
August 2020Commitment Element
Offer at least twenty-five (25) healthier food and beverage products.Progress To Date
Kum & Go convenience stores offer more than 300 different products that meet PHA’s Healthier Packaged Food and Beverage Product Criteria. Healthier products include bottled water, low- and no calorie beverages and snack items.
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Implementation Date
May 2022Reporting Date
August 2020Commitment Element
In fountain machines, a minimum of 30% of beverages offered have ≤40 calories per largest cup available.Progress To Date
No update provided.
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Implementation Date
May 2022Reporting Date
August 2020Commitment Element
In beverage coolers, a minimum of 25% of facings offered include bottled water, low-fat or nonfat milk, low-fat or nonfat flavored milk with ≤130 calories per 8 ounces, soy beverages (calcium and vitamin D fortified), 100% juice, or other beverages with ≤40 calories per container.Progress To Date
At least 32% of all facings in beverage coolers in Kum & Go convenience stores meet PHA’s Healthier Beverage Criteria. Offerings include bottled water, low-fat and nonfat milk, soy beverages, 100% juice and low-calorie beverages with fewer than 40 calories per container.
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Implementation Date
May 2022Reporting Date
August 2020Commitment Element
A minimum of two (2) menu categories containing grains will use at least one whole grain as the default grain option.Progress To Date
No update provided.
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Implementation Date
May 2022Reporting Date
August 2020Commitment Element
A minimum of one-third (33%) of menu items within each of four (4) menu categories containing a protein ingredient will use lean protein exclusively.Progress To Date
No update provided.
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Implementation Date
May 2022Reporting Date
August 2020Commitment Element
Provide reasonable prices that incentivize the purchase of fruits and vegetables as defined in A.1Progress To Date
No update provided.
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Implementation Date
May 2022Reporting Date
August 2020Commitment Element
Provide reasonable prices that incentivize the purchase of whole grain products as defined in A.2.Progress To Date
Kum & Go convenience stores incentivize the purchase of whole grain products through competitive pricing, with whole grain cereals, snacks and breakfast items priced below comparable snack items that are not whole grain.
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Implementation Date
May 2022Reporting Date
August 2020Commitment Element
Provide reasonable prices that incentivize the purchase of nonfat and low-fat (1%) dairy products, as defined in A.3.Progress To Date
Kum & Go convenience stores incentivize the purchase of low-fat and nonfat dairy products through competitive pricing, with low-fat milks, yogurts, smoothies and coffee drinks, priced below comparable dairy items with higher fat content.
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Implementation Date
May 2022Reporting Date
August 2020Commitment Element
Provide reasonable prices that incentivize the purchase of packaged food and beverage products that meet the PHA Healthier Food or Beverage Product Criteria, as defined in A.4.Progress To Date
Kum & Go convenience stores incentivize the purchase of healthier packaged food and beverage products through competitive pricing, with foods and beverages that meet PHA’s Healthier Food and Beverage Product Criteria priced below comparable less healthy alternatives.
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Implementation Date
May 2022Reporting Date
August 2020Commitment Element
Provide reasonable prices that incentivize the purchase of beverages that meet the PHA Healthier Food or Beverage Product Criteria, as defined in A.5.Progress To Date
Kum & Go convenience stores incentivize the purchase of healthier beverages through competitive pricing, with beverages meeting PHA’s Healthier Food and Beverage Criteria priced at or below less healthy alternatives.
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Implementation Date
May 2022Reporting Date
August 2020Commitment Element
Provide reasonable prices that incentivize the purchase of Healthier Grab & Go or Made to Order Items that meet criteria defined in A.6.Progress To Date
No update provided.
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Implementation Date
May 2022Reporting Date
August 2020Commitment Element
Offer a minimum of eight (8) products within ten (10) feet from each point-of-sale [cash register] that meet the PHA Healthier Food or Beverage Product Criteria, PHA Healthier Recipe Criteria, or Healthier Grab & Go or Made to Order Item criteria in A.6.Progress To Date
No update provided.
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Implementation Date
May 2022Reporting Date
August 2020Commitment Element
Run a minimum of nine (9) customer promotions (or one per promotion period) featuring healthier options that meet the PHA Healthier Food or Beverage Product Criteria, PHA Healthier Recipe Criteria, or Healthier Grab & Go or Made to Order Item Criteria in A.6., each year.Progress To Date
Kum & Go convenience stores ran 110 customer promotions featuring healthier options that meet PHA Healthier Food and Beverage Product Criteria in 2020. Promotional offerings included water, 100% fruit juices, low-calorie beverages, snack items and healthier components of grab and go meals.
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Implementation Date
May 2022Reporting Date
August 2020Commitment Element
Through Kum & Go’s &Rewards customer loyalty program, offer bonus points for a minimum of twelve (12) items that meet PHA Healthier Food or Beverage Product Criteria, PHA Healthier Recipe Criteria, or Healthier Grab & Go or Made to Order Item Criteria in A.6., each year.Progress To Date
Kum & Go's &Rewards customer loyalty program offered bonus points during six promotions for healthier food and beverage products in 2020. &Rewards bonus opportunities featured 19 products that meet PHA’s Healthier Food and Beverage Product Criteria including water, low-calorie beverages and snack items.
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Implementation Date
May 2022Reporting Date
August 2020Commitment Element
Through Kum & Go’s &Rewards customer loyalty program, feature a minimum of two (2) food or beverage reward options that meet PHA Healthier Food or Beverage Product Criteria, PHA Healthier Recipe Criteria, or Healthier Grab & Go or Made to Order Item Criteria in A.6., throughout the year.Progress To Date
No update provided.
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Implementation Date
May 2022Reporting Date
August 2020Commitment Element
Across Kum & Go’s Facebook, Twitter, and Instagram social media channels, a minimum of one (1) post per month featuring food or beverage(s) will: highlight offerings that meet the PHA Healthier Food or Beverage Product Criteria or PHA Healthier Recipe Criteria, reflect any of the healthier offerings in Section A, promote Drink Up, or promote the company’s PHA partnership or highlight adventure activities that promote a healthy lifestyle.Progress To Date
No update provided.
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Implementation Date
May 2022Reporting Date
August 2020Commitment Element
In Live Well Work Well employee newsletter, publish a monthly article on nutrition education, healthy living, physical activity promotion, and/or health-promoting lifestyle tips.Progress To Date
Kum & Go provides its employees with wellness information at least monthly through articles and content available in its Live Well Work Well newsletter and on its employee intranet, KGNet. Employees receive healthy recipes and articles on a range of topics including mental health, physical activity, health screening, nutrition and financial wellness.
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Implementation Date
May 2022Reporting Date
August 2020Commitment Element
Annually, offer employees a minimum of five (5) coupons or discounts throughout the year that can be redeemed in-store for a discounted or free item that meets PHA Healthier Food or Beverage Product Criteria, PHA Healthier Recipe Criteria, or Healthier Grab & Go or Made to Order Item Criteria in A.6.Progress To Date
The Kum & Go Associate Discount Program provides year-round associates with free cold and hot dispensed beverages, a free apple, orange or banana and 50% off Kum & Go branded waters and prepared food items during each shift. Associates redeem discounts for bottled waters, fresh fruit and prepared salads an average of 236 times a day.
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Implementation Date
May 2022Reporting Date
August 2020Commitment Element
Expand Kum & Go’s food rescue program to 300 stores by the end of the commitment term.Progress To Date
No update provided.
Partner Statement
Kum & Go is a fourth-generation family owned and operated convenience store chain based in Des Moines, Iowa. PHA’s mission to ensure all families have access to nutritious foods is perfectly aligned with our own goals to make healthy choices convenient and accessible for all.
We are proud of the results so far in our commitment to this partnership. These include: year-round fresh fruit and whole grain products, healthier food and beverage offerings, and reasonable prices along with special in-store and digital deals that have worked to incentivize our customers to make better choices.
As we continue our journey to be an ally in health and wellness for the 500,000 people who shop in our 400 locations every day, we are proud of what we have achieved, and excited to continue this work with PHA in building a better tomorrow.