2020 Progress Report
Products promoted on the Good Feeding platform will showcase vegetables with strict criteria around levels of sodium, sugar, and saturated fat. Good Feeding will support lower income populations by educating individuals on how to purchase and prepare low cost, convenient food.
Good Feeding has been driven and focused on helping parents establish healthy preferences at the very start with baby, aiding in developing positive lifelong eating practices and fighting the good fight against childhood obesity.
We have successfully launched the Good Feeding Resource Center and made available over 30 downloadable resources to empower parents to understand the concept of Flavor Training and assist them with healthy weaning strategies from the very beginning. And we are very proud to have launched and had parents embrace our Go Well®, a step-by-step “Flavor Training” subscription feeding program that includes 42 healthy products meeting our commitment standards.
Our program applies the science and psychology of how to train healthy eating habits, helps create optimum feeding routines and environments, aids baby’s acceptance of healthy foods by exposing them to a variety of tastes and textures, sets the building blocks for healthy food preferences, and provides real-time advice, tips, and support for parents.