Shaping Early Palates

Good Feeding

2020 Progress Report

Year Committed: 2020

Length of Commitment: 3 years

Select a Progress Report:

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Products promoted on the Good Feeding platform will showcase vegetables with strict criteria around levels of sodium, sugar, and saturated fat. Good Feeding will support lower income populations by educating individuals on how to purchase and prepare low cost, convenient food.

Verified Results

Implementation Date
February 2023
Reporting Date
February 2021

Commitment Element
Launch a GoodFeeding.com knowledge center and online educational platform to inform parents, caregivers and pediatric healthcare professionals about: * The role early palate development and training plays in setting children up for a lifetime of better eating and better health; * the importance of consuming vegetables first and often; * the importance of limiting added sugars and salt.
Progress To Date

Good Feeding launched its online knowledge center and educational platform on April 26, 2020 in conjunction with PHA’s announcement of the Shaping Early Palates Initiative. The site provides parents, caregivers and healthcare professionals with information and resources on infant feeding and nutrition. Content includes an emphasis on the role of early palate development, the importance of consuming vegetables and on limiting added sugars and salt in infant diets. Since its launch, the site has received more than 50,000 visits by more than 35,000 users.
Implementation Date
February 2023
Reporting Date
February 2021

Commitment Element
Develop a tool and curriculum that enables pediatric healthcare professionals to educate their patient parents/caregivers on shaping palates and taste preferences of their children.
Progress To Date

Good Feeding has developed a range of guides, posters and videos available for download at their Good Feeding online education center to assist in educating parents and caregivers on infant feeding guidelines, flavor training and early palate development.
Implementation Date
February 2023
Reporting Date
February 2021

Commitment Element
One hundred percent [100%] of food and beverage products promoted on the GoodFeeding.com platform Ñ including products manufactured by Food Locomotive - and intended for infants and toddlers [ages 0 to 24 months] will have no added sodium.
Progress To Date

Good Feeding is meeting its commitment with 100% of foods and beverages promoted on the Good Feeding online platform containing no added sodium.
Implementation Date
February 2023
Reporting Date
February 2021

Commitment Element
One hundred percent [100%] of the food and beverage products promoted on the GoodFeeding.com platform Ñ including products manufactured by Food Locomotive - and for children older than twenty-four [24] months of age will meet the PHA guideline of less than 1.2 milligrams of added sodium per Calorie.
Progress To Date

Good Feeding has featured only its brand of Go Well products, intended for infants 12 months or younger, on the Good Feeding site since its launch in 2020. No products intended for children over 24 months have been promoted.
Implementation Date
February 2023
Reporting Date
February 2021

Commitment Element
One hundred percent [100%] of food and beverage products promoted on the GoodFeeding.com platform Ñ including products manufactured by Food Locomotive - and intended for infants and toddlers [ages 0 to 24 months] will have no added sugars.
Progress To Date

Good Feeding is meeting its commitment with 100% of foods and beverages promoted on the Good Feeding online platform containing no added sugars.
Implementation Date
February 2023
Reporting Date
February 2021

Commitment Element
One hundred percent [100%] of food and beverage products promoted on the GoodFeeding.com platform Ñ including products manufactured by Food Locomotive - and intended for children older than twenty-four [24] months of age will meet the PHA guideline of less than 10% of Calories from added sugars.
Progress To Date

Good Feeding has featured only their brand of Go Well products, intended for infants 12 months or younger, on the Good Feeding site since its launch in 2020. No products intended for children over 24 months have been promoted.
Implementation Date
February 2023
Reporting Date
February 2021

Commitment Element
Eighty percent [80%] of food and beverage products promoted on the GoodFeeding.com platform - including products manufactured by Food Locomotive - will meet the PHA guideline of less that 10% of Calories from saturated fat.
Progress To Date

Good Feeding is making progress toward its commitment with 51% of food and beverage products featured on the Good Feeding online platform meeting PHA’s guideline of 10% or less of calories from saturated fat.
Implementation Date
February 2023
Reporting Date
February 2021

Commitment Element
Eighty percent [80%] of food products for infants, toddlers, and children promoted on the GoodFeeding.com platform Ñ including products manufactured by Food Locomotive - and will have a minimum of one (1) serving of vegetables.
Progress To Date

Good Feeding is meeting its commitment with 97% of foods and beverages promoted on the Good Feeding online platform containing at least one serving of vegetables for an infant 12 months or younger.
Implementation Date
February 2023
Reporting Date
February 2021

Commitment Element
Good Feeding will create a plan Ð with input of community stakeholders - to help increase the access and provision of low cost convenient food options that support the Good Feeding eating plan.
Progress To Date

Due to the COVID-19 pandemic, efforts to develop a plan to increase access and provision of low cost convenient food options that support the Good Feeding education platform are on hold.
Implementation Date
February 2023
Reporting Date
February 2021

Commitment Element
Good Feeding will provide education, support and guidance on how to purchase and prepare low cost, convenient food options that support the Good Feeding eating plan.
Progress To Date

Good Feeding provides parents, caregivers and health care providers with education, support and guidance on infant feeding and nutrition through its Knowledge Center. Free, downloadable resources include a recipe database with guidance on purchasing and preparation of age-appropriate vegetables, meats, breakfasts and finger foods.

Partner Statement

Good Feeding has been driven and focused on helping parents establish healthy preferences at the very start with baby, aiding in developing positive lifelong eating practices and fighting the good fight against childhood obesity.

We have successfully launched the Good Feeding Resource Center and made available over 30 downloadable resources to empower parents to understand the concept of Flavor Training and assist them with healthy weaning strategies from the very beginning. And we are very proud to have launched and had parents embrace our Go Well®, a step-by-step “Flavor Training” subscription feeding program that includes 42 healthy products meeting our commitment standards.

Our program applies the science and psychology of how to train healthy eating habits, helps create optimum feeding routines and environments, aids baby’s acceptance of healthy foods by exposing them to a variety of tastes and textures, sets the building blocks for healthy food preferences, and provides real-time advice, tips, and support for parents.