Increasing Physical Activity

Mercedes-Benz USA

2017 Progress Report

Year Committed: 2014
Length of Commitment: 3 years

MBUSA will invest $10.5 million over three years to provide grants to Laureus USA, which helps identify, train, place and support sport-based youth development coaches and organizations nationwide.

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Verified Results

    • Commitment Element

      Invest $8.4 million over the next three years in Laureus USA.
    • Progress To Date

      In 2017, Mercedes-Benz USA invested $2.8 million in Laureus Sport for Good Foundation USA (Laureus USA). It has made 33% progress towards meeting this commitment element.

    • Implementation Date

      December 2020
    • Reporting Date

      February 2018
    • Commitment Element

      Train a minimum of 300 coaches per year in sports-based youth development methodology
    • Progress To Date

      With part of Mercedes-Benz USA's investment in Laureus USA, Laureus USA provided $1.5 million in grants to two national coaching organizations that train and place coaches in schools and communities with sports and youth development programs for at-risk youth. In 2017, the two organizations offered 88 training opportunities in 14 cities and online and trained a total of 7,072 coaches that reach 389,507 youth.

    • Implementation Date

      December 2020
    • Reporting Date

      February 2018
    • Commitment Element

      Place a minimum of 150 coaches per year nationally in programs available to at-risk youth
    • Progress To Date

      In 2017, the two national coaching organizations receiving funding from Laureus USA to train and place coaches placed 679 coaches in 149 cities.

    • Implementation Date

      December 2020
    • Reporting Date

      February 2018
    • Commitment Element

      Support programs in six target cities, including Atlanta, New Orleans, New York, Chicago, Los Angeles, and Miami, as well as other select cities.
    • Progress To Date

      With part of Mercedes-Benz USA's investment in Laureus USA, Laureus USA provided a total of $563,000 in new grants in 2017 to 27 organizations located in three of the six target cities (Atlanta, Chicago, and New York). Laureus USA has previously funded six organizations in an additional target city, New Orleans, that completed their grants in 2017. The programs funded through these grants reached 30,677 youth through activities such as providing opportunities to participate in high-quality physical activity programming, build sports skills, and gain confidence and life skills.

    • Implementation Date

      December 2020
    • Reporting Date

      February 2018
    • Commitment Element

      Make at least five three-year grants in Atlanta, and a similar number in any subsequent Model City, if created.
    • Progress To Date

      With part of Mercedes-Benz USA's investment in Laureus USA, Laureus USA committed to provide $900,000 to six organizations in Atlanta over a three year period. In 2017, the six organizations received $300,000 to provide sports programming along with life skills and educational programs.

    • Implementation Date

      December 2020
    • Reporting Date

      February 2018
    • Commitment Element

      Provide opportunities for MBUSA employees and dealers to engage with Laureus and Laureus-funded projects supported by MBUSA, including opportunities for MBUSA employees to observe, volunteer, and/or provide additional support of the pourpose of this agreement.
    • Progress To Date

      In 2017, Mercedes-Benz USA provided 14 opportunities in 8 cities in 8 states for employees and dealers to engage with Laureus USA and projects funded by Mercedes-Benz USA. Employees and dealers were given opportunities to attend events, volunteer, and interact with youth and grantees.

    • Implementation Date

      December 2020
    • Reporting Date

      February 2018

Partner Statement

“Mercedes-Benz USA, in partnership with Laureus Sport for Good Foundation USA (Laureus USA), has invested $8.4 million over three years to train and place coaches in underserved communities where youth-based sports programming is lacking. In 2017, Mercedes-Benz USA invested $2.8 million in Laureus USA. Working with Up2Us Sports and Playworks, with an eye toward providing a safe and engaging afterschool environment for at-risk youth, 7,072 coaches have been trained and 679 coaches have been placed in 149 metropolitan areas. These coaches have reached 389,507 youth in 2017. MBUSA’s investment in Laureus USA has also provided over $1.3 million in grants and services to 33 grassroots sport for development programming organizations operating in New Orleans, Atlanta, Chicago, and New York City. These organizations have collectively reached over 30,500 youth in 2017, fostering improvements in health, education, and community cohesion. Notably, following the relocation of MBUSA headquarters to Atlanta, Laureus launched Laureus Sport for Good Atlanta, which will provide multi-year grants to youth-based sports programming organizations operating in Atlanta’s Westside community.”