Transforming the Marketplace

Cumberland Farms

2017 Progress Report

Year Committed: 2017

Length of Commitment: 3 years

Select a Progress Report:

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Commits to offering healthier food in its 700 locations, supporting the affordability of healthier options, marketing and promoting these foods, and supporting the Drink Up Initiative.

Verified Results

Implementation Date
November 2019
Reporting Date
December 2017

Commitment Element
All Cumberland Farms convenience stores meet all the commitment elements.
Progress To Date

Cumberland Farms continues to strengthen its commitment to increase access to healthier food and beverage options and is making progress toward meeting all commitment elements in its stores.
Implementation Date
November 2019
Reporting Date
December 2017

Commitment Element
Offer at least eight (8) categories of fresh fruit and/or vegetables.
Progress To Date

Cumberland Farms is making progress toward its goal by offering at least seven types of fresh fruits and vegetables at each store.
Implementation Date
November 2019
Reporting Date
December 2017

Commitment Element
Offer at least five (5) categories of whole grain products.
Progress To Date

Cumberland Farms exceeds its goal by offering more than five categories of whole grain products in each store.
Implementation Date
November 2019
Reporting Date
December 2017

Commitment Element
Offer at least five (5) categories of nonfat or low-fat (1%) dairy products.
Progress To Date

Cumberland Farms exceeds its goal by offering at least five nonfat and low-fat dairy products in each store.
Implementation Date
November 2019
Reporting Date
December 2017

Commitment Element
Offer at least twenty (20) healthier food and beverage products.
Progress To Date

Cumberland Farms exceeds its goal by offering at least 35 products that meet PHA Healthier Food and Beverage Product Criteria in each store.
Implementation Date
November 2019
Reporting Date
December 2017

Commitment Element
Offer a minimum of seven (7) Private Label Products, which meet PHA's Healthier Recipe or Healthier Food or Beverage Product Criteria.
Progress To Date

Cumberland Farms exceeds its goal by offering at least 14 private label products that meet PHA Healthier Food and Beverage Product Criteria in each store.
Implementation Date
November 2019
Reporting Date
December 2017

Commitment Element
Offer at least two (2) Healthier Combos that meet nutrient and food profiles.
Progress To Date

No update provided.
Implementation Date
November 2019
Reporting Date
December 2017

Commitment Element
Provide prices that incentivize the purchase of fresh fruit and vegetables.
Progress To Date

Cumberland Farms provides pricing that incentivizes the purchase of fresh fruit and vegetables. All fruit offerings are priced a minimum of 20% below comparable snack and dessert items.
Implementation Date
November 2019
Reporting Date
December 2017

Commitment Element
Provide prices that incentivize the purchase of whole grains products.
Progress To Date

Cumberland Farms provides pricing that incentivizes the purchase of whole grains products with at least four whole grain products priced below comparable items.
Implementation Date
November 2019
Reporting Date
December 2017

Commitment Element
Provide prices that incentivize the purchase of healthier packaged food and beverage products.
Progress To Date

Cumberland Farms provides pricing that incentivizes the purchase of healthier packaged food and beverage products with at least 19 items priced at or below comparable food and beverage items.
Implementation Date
November 2019
Reporting Date
December 2017

Commitment Element
Provide prices that incentivize the purchase of private label items.
Progress To Date

Cumberland Farms provides pricing that incentivizes the of purchase its private label offerings with at least nine products priced below comparable items.
Implementation Date
November 2019
Reporting Date
December 2017

Commitment Element
Provide prices that incentivize the purchase of Healthier Combos.
Progress To Date

Insufficient data for verification.
Implementation Date
November 2019
Reporting Date
December 2017

Commitment Element
Place a minimum number of healthier products at each point-of-sale and point-of-order area as applicable to a particular store's checkout format, defined by the respective planograms, as follows: 1. New AIM Checkout: Place a minimum of ten (10) products that meet the criteria Old AIM Checkout: Place a minimum of six (6) products that meet the criteria
Progress To Date

No update provided.
Implementation Date
November 2019
Reporting Date
December 2017

Commitment Element
Place a minimum of ten (10) pictures representing healthier foods and beverages in the store, and an additional ten (10) pictures at the pump or website.
Progress To Date

Cumberland Farms promotes healthier foods and beverages that meet PHA Food and Nutrition Product Criteria with at least 11 healthier products featured within in-store promotions and at least 10 depicted on its website.
Implementation Date
November 2019
Reporting Date
December 2017

Commitment Element
By the end of the commitment term, donate food and beverage products that meet Feeding America's Foods to Encourage criteria to local food banks or local food pantries totaling 100,000 pounds by weight.
Progress To Date

Cumberland Farms food donation efforts are currently underway in 15 stores in Vermont with plans to add at least 45 donation locations in the coming year. In 2017, 43,408 pounds of food were donated to local food banks and pantries. Of these donations, 1,436 pounds met the Feeding America Foods to Encourage Criteria.
Implementation Date
November 2019
Reporting Date
December 2017

Commitment Element
Offer special price promotions to employees: a. Monthly, offer a minimum of five (5) coupons that can be redeemed in-store for a discounted or free item. b. Annually, offer a minimum of twenty (20) coupons that can be redeemed in-store for a discounted or free item.
Progress To Date

No update provided.

Partner Statement

“We are proud to be part of PHA, and our first year was filled with a tremendous amount of learning. We are very close to meeting all of the required commitments and we are confident that we will have all of them met by the end of this year. We are particularly proud and excited about our progress in food donations via Feeding America. We grew from donating products from 15 stores to about 60 locations this past year. We hope to have a system in place this year that allows us to report our donations in a greater level of detail. In addition, we are working closely with area food banks to expand the number of stores that participate in this program. Finally, we are working hard to launch a “healthy check-out” evaluation pilot and hope to have that finalized in the next few weeks.”