Increasing Physical Activity

Outdoor Foundation / Outdoor Industry Association

Year Committed: 2016
Length of Commitment: 1 years

Committed to provide opportunities for at least 100,000 children to get outdoors and active, particularly at our nation’s parks in the National Park Service’s centennial year. The Outdoor Foundation and Outdoor Industry Association will build a web-based platform that allows nonprofit programs and schools across the country to find funding to get children active outdoors.

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Verified Results

    • Commitment Element

      Provide the opportunity for at least 100,000 children to get out and active in national parks by: * Building a web-based platform that allows nonprofit programs across the country to find funding to get children active outdoors. * Working with Partner member companies or others to fund the programs so that at least 100,000 children are getting children active in parks.
    • Progress To Date

      The Outdoor Foundation and Outdoor Industry Association built a web-based platform that allowed schools and nonprofit programs from across the U.S. to connect to funders from the outdoor industry and other sectors in order to provide youth with opportunities to get outside and be physically active in national parks. Between March 2016 and February 2017, schools and nonprofit agencies created 232 fundraising campaigns across 162 unique cities in 41 states and one U.S. territory on the web-based platform, with a goal to reach 280,736 youth. Of these, 84 campaigns raised at least 50% of their fundraising goal and were able to receive donations to complete project activities in parks that engaged 31,685 youth in a total of 159,092 hours of physical activity, an average of 6 hours per child.Thirty-three percent of completed projects involved Title 1 schools, which have high numbers or high percentages of children from low-income families. Overall, $533,158 was raised to support outdoor activities for youth.

    • Implementation Date

      December 2016
    • Reporting Date

      February 2017

Partner Statement

“As the philanthropic arm of the Outdoor Industry Association, the Outdoor Foundation is a national not-for-profit organization dedicated to inspiring and growing future generations of outdoor leaders and enthusiasts. Through groundbreaking research, youth engagement and community grant-making, the Foundation works with partners to mobilize a major cultural shift that leads all Americans to the great outdoors. In just six years, the Outdoor Foundation has invested more than $4 million into nearly 800 not-for-profit and college programs that have connected 200,000 young people to the outdoors.”