Transforming the Marketplace

Vintners Inc.

2018 Progress Report

Year Committed: 2015
Length of Commitment: 5 years

Committed to making healthier options easier at all of its current and future Loop Neighborhood stores. This includes offering healthier products; increasing affordability of those products; increasing marketing and promotion of healthier items; offering bicycle racks for its patrons and bike storage for its employees where possible; and providing a 20 percent discount to employee purchases of fresh fruits and vegetables.

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Verified Results

    • Commitment Element

      All “Loop Neighborhood” stores meet all the commitment elements.
    • Progress To Date

      Vintners continues to strengthen its commitment to increase access to healthier food and beverage options and is making progress toward meeting all commitment elements in its Loop Neighborhood stores.

    • Implementation Date

      January 2019
    • Reporting Date

      February 2019
    • Commitment Element

      Offer at least six (6) categories of fresh fruits and at least three (3) categories of fresh vegetables.
    • Progress To Date

      Vintners offers a range of fresh fruit and vegetable options with at least three categories of fruits and at least three categories of vegetables at each Loop Neighborhood Store.

    • Implementation Date

      January 2019
    • Reporting Date

      February 2019
    • Commitment Element

      Offer at least five (5) categories of whole grain products.
    • Progress To Date

      Vintners offers at least nine whole grain products, including granola bars, cereals and oatmeals, at each Loop Neighborhood Store.

    • Implementation Date

      January 2019
    • Reporting Date

      February 2019
    • Commitment Element

      Offer at least five (5) categories of low-fat dairy products.
    • Progress To Date

      Vintners offers at least five nonfat and low-fat dairy products, including milk, low-fat cheeses and yogurt, at each Loop Neighborhood Store.

    • Implementation Date

      January 2019
    • Reporting Date

      February 2019
    • Commitment Element

      Offer at least thirty (30) healthier food and beverage products.
    • Progress To Date

      Vintners exceeded its goal by offering at least 35 products that meet PHA's Healthier Food and Beverage Product Criteria at each Loop Neighborhood Store.

    • Implementation Date

      January 2019
    • Reporting Date

      February 2019
    • Commitment Element

      Offer at least two (2) Healthy Combo Meals that meet nutrient and food profiles.
    • Progress To Date

      Loop Neighborhood stores offer and promote at least two Healthy Combo deals which meet PHA's Healthier Recipe Criteria.

    • Implementation Date

      January 2019
    • Reporting Date

      February 2019
    • Commitment Element

      Provide prices that incentivize the purchase of fresh fruit and vegetables.
    • Progress To Date

      Vintners provides pricing that incentivizes the purchase of fruits and vegetables. Fresh fruit and vegetable offerings are priced at least 5% below comparable items.

    • Implementation Date

      January 2019
    • Reporting Date

      February 2019
    • Commitment Element

      Provide prices that incentivize the purchase of whole grains and low-fat dairy products.
    • Progress To Date

      Vintners provides pricing that incentivizes the purchase of whole grains and low-fat dairy products. For example, low-fat yogurt is priced 20% below full fat options and whole grain snack bars are priced 7% below snack items not containing whole grains.

    • Implementation Date

      January 2019
    • Reporting Date

      February 2019
    • Commitment Element

      Provide prices that incentivize the purchase of healthier packaged food and beverage products.
    • Progress To Date

      Vintners provides pricing that incentivizes the purchase of products that meet PHA's Healthier Food and Beverage Product Criteria.

    • Implementation Date

      January 2019
    • Reporting Date

      February 2019
    • Commitment Element

      Price Healthy Combo Meals less than or equal to other combination meal options or items sold separately.
    • Progress To Date

      Vintners incentivizes the cost of Healthy Combo deals by pricing combinations below the cost of each meal item purchased a la carte.

    • Implementation Date

      January 2019
    • Reporting Date

      February 2019
    • Commitment Element

      Institute a policy that requires a minimum of five (5) healthier products within three (3) feet of the point of sale [cash register] in all stores.
    • Progress To Date

      Vintners exceeded the goal to offer at least five healthier products within three feet of the point of sale in all Loop Neighborhood stores.

    • Implementation Date

      January 2019
    • Reporting Date

      February 2019
    • Commitment Element

      Institute a policy that requires a minimum of ten (10) pictures representing healthier foods and beverages within each store and on the web site.
    • Progress To Date

      Vintners promotes healthier foods and beverages with well more than 10 images of items that meet PHA nutrition criteria featured on its website and on promotional signage in each Loop Neighborhood store.

    • Implementation Date

      January 2019
    • Reporting Date

      February 2019
    • Commitment Element

      If allowed by local regulations, offer outdoor bicycle racks for patrons of stores.
    • Progress To Date

      Vintners offers at least one outdoor bike rack at each Loop Neighborhood store to promote bicycle use among store patrons and employees.

    • Implementation Date

      January 2019
    • Reporting Date

      February 2019
    • Commitment Element

      Offer indoor or outdoor bike storage for employees.
    • Progress To Date

      Vintners policy dated January 1, 2016, continues to alllow employees to use available exterior bike storage or store bicycles in indoor storage areas, if they choose to commute to work via bicycle.

    • Implementation Date

      January 2019
    • Reporting Date

      February 2019
    • Commitment Element

      Provide a twenty percent (20%) discount to employees on fresh fruit and vegetable (from A.1.) purchases while working.
    • Progress To Date

      Vintners policy, dated January 1, 2016, continues to provide a 20% employee discount on fresh fruit and vegetable purchases on days the employee is scheduled to work.

    • Implementation Date

      January 2019
    • Reporting Date

      February 2019

Partner Statement

“When we started our partnership with PHA we had 11 Loop stores. We ended 2018 with 30 stores. As Loop Neighborhood continues to expand our reach to more communities in California we stand by our commitment to PHA. We are committed to continuing not only sourcing better for you items but providing services and amenities to help the communities we serve.”