Transforming the Marketplace

Nutri Ventures

2018 Progress Report

Year Committed: 2013
Length of Commitment: 5 years

Offer its animated content available, at no cost, to all public school systems throughout the U.S., so that as many kids as possible can benefit from its entertaining and instructional content that encourages nutritious eating and healthy lifestyles. As well as allowing use of entertainment characters, at no cost and solely for educational purposes, by school personnel or in school cafeterias, and following established nutrition standards to determine what foods and beverages can use its licensed characters.

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Verified Results

    • Commitment Element

      Make available the project, at no cost, to all public school systems in the United States (USA). Nutri Ventures will provide the episodes of the animated series to the extent that there is no conflict with any agreement made or to be made with other parties.
    • Progress To Date

      Nutri Ventures has continued to make available at no cost a Nutri-Guardians website. Nutri Ventures provides a sampling of materials for free and offers additional materials for sale. This site is aimed at U.S. education and health professionals, such as teachers, nutritionists, nurses, and doctors, and offers 32 teaching materials, including video lessons, worksheets, and other education materials, that contain information on nutrition and healthy lifestyles and uses Nutri Ventures animated characters. Since the Nutri-Guardians website officially launched in 2014 through 2017, there have been 18,567 users and 104,210 page views. It also continues to make available a website aimed at parents of children ages 4-10, which provides tools such as tips and recipes to help parents educate their children on healthy eating and an interactive game for kids (9 materials total).

    • Implementation Date

      August 2018
    • Reporting Date

      August 2018
    • Commitment Element

      Follow and apply established nutrition standards (the “Nutrition Standards”), as they stand on July 1, 2013, (or as updated) to determine what foods and beverages meet these standards and can use licensed characters in the United States.
    • Progress To Date

      Nutri Ventures did not license any characters for food and beverage promotional use during the reporting period in the United States.

    • Implementation Date

      August 2018
    • Reporting Date

      August 2018

Partner Statement

“In 2018, we were able to apply the nutrition standards in a promotion with McDonald’s across Portugal in Europe. The Nutri Ventures characters were used to encourage kids to replace the french fries in their Happy Meal menus with fruit, soup or salad. The campaign was a huge success with 40% increase of fruit and vegetables consumption within the happy meal menu.”