2018 Progress Report
Offer its animated content available, at no cost, to all public school systems throughout the U.S., so that as many kids as possible can benefit from its entertaining and instructional content that encourages nutritious eating and healthy lifestyles. As well as allowing use of entertainment characters, at no cost and solely for educational purposes, by school personnel or in school cafeterias, and following established nutrition standards to determine what foods and beverages can use its licensed characters.
“In 2018, we were able to apply the nutrition standards in a promotion with McDonald’s across Portugal in Europe. The Nutri Ventures characters were used to encourage kids to replace the french fries in their Happy Meal menus with fruit, soup or salad. The campaign was a huge success with 40% increase of fruit and vegetables consumption within the happy meal menu.”