Transforming the Marketplace

NACS

2018 Progress Report

Year Committed: 2017
Length of Commitment: 3 years

Commits to make available key resources to its members to help determine how they can carry additional healthier choices, as well as provide promotional materials related to Drink Up, PHA’s marketing campaign to encourage water consumption. NACS also will provide healthier catering options at its events, including the NACS Show, one of the 40 largest trade shows in the United States.

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Verified Results

    • Commitment Element

      Add PHA partnership information to the NACS website and NACS membership materials.
    • Progress To Date

      The National Association of Convenience Stores promotes its partnership with PHA via its website with a dedicated page outlining partnership details, resources, marketing materials and a list of retail and distributor members with PHA commitments.

    • Implementation Date

      November 2019
    • Reporting Date

      December 2018
    • Commitment Element

      Each year of the commitment term, make the recommendation in a minimum of one NACS Board meeting and through at least one email communication that U.S.-based retail members with 50 stores on the NACS Board pursue a PHA commitment.
    • Progress To Date

      In 2018, NACS did not make any recommendations to members on the NACS Board to pursue a commitment with PHA in 2018 at the Board meeting or through an email communication. NACS can continue to report on this in 2019.

    • Implementation Date

      November 2019
    • Reporting Date

      December 2018
    • Commitment Element

      Each year of the commitment term, make five or more email or in-person introductions between PHA and individual retail, distributor or supplier companies in an effort to secure PHA commitments.
    • Progress To Date

      In 2018, the National Association of Convenience Stores made nine email introductions between PHA and individual retail, distributor or supplier companies in an effort to secure PHA commitments. One company joined PHA with its own individual commitment.

    • Implementation Date

      November 2019
    • Reporting Date

      December 2018
    • Commitment Element

      Develop in coordination with PHA a simplified framework for smaller chains with 50 stores to voluntarily adopt. Make framework available to NACS retail members with 50 stores, and package together with NACS member resources.
    • Progress To Date

      No update provided.

    • Implementation Date

      November 2019
    • Reporting Date

      December 2018
    • Commitment Element

      Create a resource that identifies product categories and non-brand specific products (i.e. nuts, dried fruit) that meet the PHA Healthier Food and Beverage Product Criteria and make available to all members.
    • Progress To Date

      No update provided.

    • Implementation Date

      November 2019
    • Reporting Date

      December 2018
    • Commitment Element

      Create a resource focused on breakfast with guidance on product positioning, marketing and foodservice and packaged product options for retailer members that meets the PHA Healthier Recipe or Healthier Food and Beverage Product Criteria.
    • Progress To Date

      No update provided.

    • Implementation Date

      November 2019
    • Reporting Date

      December 2018
    • Commitment Element

      Create a year-long Corner Store Forum program to include in-person meeting(s) and webinar(s) on topics including opportunities and strategies around generating sales through healthier offerings.
    • Progress To Date

      The National Association of Convenience Stores hosted two in-person Corner Store Forums in 2018, one in collaboration with the PHA Summit and one at its annual show. Attendees learned about new marketing resources and business tools, best practices in the SNAP and WIC programs and case studies from successful healthy food retailers.

    • Implementation Date

      November 2019
    • Reporting Date

      December 2018
    • Commitment Element

      Develop a toolkit or set of resources for corner store stakeholders and owners that draws from NACS member experiences offering healthier items in their stores and distribute to Corner Store Forum program participants.
    • Progress To Date

      No update provided.

    • Implementation Date

      November 2019
    • Reporting Date

      December 2018
    • Commitment Element

      Execute a fitness and/or wellness activity at the 2017, 2018 and 2019 NACS Shows
    • Progress To Date

      In 2018, NACS did not host a fitness or wellness activity at the NACS Show. NACS can continue to report on this in 2019.

    • Implementation Date

      November 2019
    • Reporting Date

      December 2018
    • Commitment Element

      Notify all NACS employees and attendees of opportunity to use mile tracker mobile application at NACS Headquarters Office year-round, and before and during NACS Show, to raise funds in support of PHA.
    • Progress To Date

      In 2018, NACS did not notify NACS employees and attendees of opportunity to use mile tracker mobile application at NACS Headquarters office year-round, and before and during NACS Show, to raise funds in support of PHA. NACS can continue to report on this in 2019.

    • Implementation Date

      November 2019
    • Reporting Date

      December 2018

Partner Statement

“In 2017, NACS became the first retail-focused association to sign a commitment with PHA and continues to innovate in finding new ways that advance our organizations’ similar goals beyond the structure of the three-year commitment. In the first two years, we have completed or are completing most commitment elements. In addition to fulfilling the final elements of our commitment in 2019, we plan to join with community groups like Feeding America and further our work with PHA Supporters American Beverage Association, MARS Foods, and committed retail partners to make the healthy choice the convenient choice.”