Transforming the Marketplace

Harold Levinson Associates

2018 Progress Report

Year Committed: 2017
Length of Commitment: 3 years

Committed to increasing the availability of affordable, nutritious options to its convenience store partners. It will also implement a healthier food catering guide for corporate meetings and events.

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Verified Results

    • Commitment Element

      Modify multi-vendor inline and endcap so that 50% of products in set meet PHA's Healthier Food and Beverage Product Criteria.
    • Progress To Date

      No update provided.

    • Implementation Date

      April 2020
    • Reporting Date

      May 2018
    • Commitment Element

      Modify 2', 4' and 6' nutrition/healthy set so that 60% of products in set meet PHA's Healthier Food and Beverage Product Criteria
    • Progress To Date

      No update provided.

    • Implementation Date

      April 2020
    • Reporting Date

      May 2018
    • Commitment Element

      Ensure at least 70% of Uncle Ed's Snack Bags SKUs meet PHA's Healthier Food and Beverage Product Criteria
    • Progress To Date

      No update provided.

    • Implementation Date

      April 2020
    • Reporting Date

      May 2018
    • Commitment Element

      Introduce a fresh cut fruit and vegetable program that meets PHA's Healthier Food and Beverage Product Criteria
    • Progress To Date

      In November of 2017, Harold Levinson Associates introduced five fresh cut fruit and vegetable options. Between November 2017 and May 2018, Harold Levinson Associates customers have purchased 9,620 pounds of bananas, 1,878 servings of pineapple, 2,226 servings of mixed berries, 2,460 sliced apple snack trays and 2,298 vegetable trays.

    • Implementation Date

      April 2020
    • Reporting Date

      May 2018
    • Commitment Element

      Modify 'Grab n Go' cooler planogram so that 50% of items meet PHA's Healthier Food and Beverage Product Criteria.
    • Progress To Date

      No update provided.

    • Implementation Date

      April 2020
    • Reporting Date

      May 2018
    • Commitment Element

      Highlight healthier products at two annual physical trade shows through Grab & Go Cooler, MVE display and Drink Up POS at water coolers throughout the trade show floor.
    • Progress To Date

      Harold Levinson Associates promoted healthier products by providing water-filled dispensers and Drink Up signage at one trade show in April of 2018.

    • Implementation Date

      April 2018
    • Reporting Date

      May 2018
    • Commitment Element

      In sales vehicles, ordering systems and marketing materials, highlight PHA partnership and products meeting PHA's Healthier Food or Beverage Product Criteria
    • Progress To Date

      Harold Levinson Associates highlights its PHA partnership and products meeting PHA Healthier Food and Beverage Product Criteria via its website, monthly catalog "Money Maker," mobile and web-based ordering systems and in special monthly promotions.

    • Implementation Date

      April 2018
    • Reporting Date

      May 2018
    • Commitment Element

      Promote purchase of water through Drink Up logo placement on Order Oasis and ProSell
    • Progress To Date

      Harold Levinson Associates promotes water via an ad with the PHA and Drink Up logos on the "HLA Deals" purchasing app.

    • Implementation Date

      April 2018
    • Reporting Date

      May 2018
    • Commitment Element

      Create monthly promotions in Money Maker and email blasts highlighting only items that meet PHA Healthier Food or Beverage Product Criteria
    • Progress To Date

      Harold Levinson Associates develops monthly promotions in Money Maker to promote foods and beverages that meet PHA Healthier Product Criteria.

    • Implementation Date

      April 2018
    • Reporting Date

      May 2018
    • Commitment Element

      Direct customers to NACS portal for Drink Up collateral
    • Progress To Date

      Harold Levinson Associates directs customers to the NACS Drink Up portal from three different locations on its website: Beverage Programs, Vendors and Beverage Vendors.

    • Implementation Date

      April 2018
    • Reporting Date

      May 2018
    • Commitment Element

      Distribute information about PHA's Move to Improve Challenge to employees & Charity Miles being app of choice
    • Progress To Date

      Harold Levinson Associates provides information on PHA's Charity Miles app on its website and customer app.

    • Implementation Date

      April 2018
    • Reporting Date

      May 2018
    • Commitment Element

      Create vehicle for employee wellness education with quarterly frequency
    • Progress To Date

      Harold Levinson Associates offers a variety of opportunities for employees to participate in wellness programming, education and activities including through sponsored charity walk/runs and an ExerciseRewards gym reimbursement program with up to $600 reimbursement annually for a fitness center membership. Employees may also access a nurse triage service for counseling on illness, injury, nutrition and other health and wellness topics as needed.

    • Implementation Date

      April 2018
    • Reporting Date

      May 2018
    • Commitment Element

      Add a module for Salespeople training regarding PHA commitment
    • Progress To Date

      Insufficient data for verification.

    • Implementation Date

      April 2018
    • Reporting Date

      May 2018
    • Commitment Element

      Establish 12 sales goals each year of commitment with PHA around healthier items
    • Progress To Date

      Insufficient data for verification.

    • Implementation Date

      April 2018
    • Reporting Date

      May 2018
    • Commitment Element

      Place Drink Up collateral near HLA water coolers and vending machines offering water
    • Progress To Date

      Harold Levinson Associates promotes water consumption by placing Drink Up signage at all office water cooler stations. No vending machines are available.

    • Implementation Date

      April 2018
    • Reporting Date

      May 2018
    • Commitment Element

      Implement and distribute to all teammates responsible for catering a healthier food catering guide for corporate meetings and events.
    • Progress To Date

      No data provided.

    • Implementation Date

      April 2018
    • Reporting Date

      May 2018
    • Commitment Element

      By 2018, add the HLA-PHA partnership information and Healthier Campus Initiative to marketing materials for university/college customers
    • Progress To Date

      Harold Levinson Associates developed a two page marketing flyer on the Healthier Campus Initiative, which was provided to all university and college customers.

    • Implementation Date

      April 2018
    • Reporting Date

      May 2018
    • Commitment Element

      By 2018, facilitate introductions between PHA and current 8 university/college and any new university/college customers to pursue partnership via Healthier Campus Initiative
    • Progress To Date

      Harold Levinson Associates facilitated introductions between PHA and fifteen university and college customers to encourage them to engage with PHA's Healthier Campus Initiative.

    • Implementation Date

      April 2018
    • Reporting Date

      May 2018

Partner Statement

“As Harold Levinson Associates (HLA) approaches our second year as a PHA partner, we are not looking back on what we accomplished, but looking forward to what we are doing now and for tomorrow. HLA is the premier full line c-store distributor in the Northeast supplying over 7000 independent retailers, we are actively helping our customers transition their offerings to attract more customers that are interested in eating healthier.

In addition to our fresh cut fruit, we have added whole apples, oranges and bananas to our “Grab N Go” offerings. Our “Grab N Go” cooler planograms include many PHA approved products such as hard boiled eggs, yogurts, bottled water and seltzer/club soda. We have also added many new and innovative products to the healthier snacking category, including our Uncle Ed’s Pantry snacks that have 5 PHA approved sku’s. Our Healthy Snack Multi-Vendor End-Cap display is in hundreds of locations and continues to have many new PHA approved items added to it.

Our university customers have embraced our commitment to supply healthier for you snacks and we continue to add new college accounts each year. We are also committed to PHA’s Drink Up campaign to encourage consumers and our customers to drink more water. At HLA trade shows, we have water coolers and Drink Up signage set up throughout the trade show floor.

At HLA, our resources are our 650+ associates and we are working hard to expand our health and wellness offerings to them, including discounted gym memberships, volleyball and walking clubs, and bringing the Drink Up campaign into our warehouses and offices.”