Transforming the Marketplace

Core-Mark

2018 Progress Report

Year Committed: 2016
Length of Commitment: 3 years

Committed to enhance, market and promote the healthier offerings it distributes to over 40,000 retail locations. Core-Mark will modify merchandizing sets to incorporate healthier options, and will provide FNV and Drink Up marketing materials to its retail customers free of cost.

View Partner

Verified Results

    • Commitment Element

      Modify Snack Smart/Good to Go set so that 75% of products in set meet PHA Healthier Food and Beverage Product Criteria
    • Progress To Date

      Core-Mark has designed a "Good Health to Go" rack to create attention and increase customer awareness of better-for-you items available in stores. The "Good Health to Go" system includes SMART STOCK sets, planograms and free point of sale kits to help customers identify, stock and market healthier items. Currently, 65% of the products promoted as "Good Health to Go" meet PHA's Healthier Food and Beverage criteria and Core-Mark is making progress toward its goal of 75%.

    • Implementation Date

      September 2019
    • Reporting Date

      October 2018
    • Commitment Element

      When possible, CORE-MARK will negotiate existing and future contracts in the Under Counter Rack set so that by commitment term end 25% of products in set meet the PHA Healthier Food and Beverage Product Criteria.
    • Progress To Date

      No update provided.

    • Implementation Date

      September 2019
    • Reporting Date

      October 2018
    • Commitment Element

      Negotiate discounts with food manufacturers for CORE-MARK customers on one or more products that meet the PHA Healthier Food and Beverage Product Criteria a minimum of once per quarter.
    • Progress To Date

      In 2018, Core-Mark negotiated discounts with food and beverage manufacturers to provide discounts on at least 19 products that meet PHA Healthier Food and Beverage Product Criteria.

    • Implementation Date

      September 2017
    • Reporting Date

      October 2018
    • Commitment Element

      Market at least one (1) product per quarter that meets the PHA Healthier Food and Beverage Product Criteria in monthly Promo Power promotional brochure.
    • Progress To Date

      In 2018, Core-Mark offered promotional discounts on at least 19 products that meet PHA Healthier Food and Beverage Criteria. Core-Mark highlighted discounted products in its monthly printed circular, Promo Power, the Promo Power portal on its website and through the Core-Mark online App.

    • Implementation Date

      September 2017
    • Reporting Date

      October 2018
    • Commitment Element

      Offer health-promoting giveaways that incentivize healthy eating and physical activity such as activity trackers whenever employee giveaways are granted.
    • Progress To Date

      Core-Mark's employee wellness program promotes health and wellness and features healthy giveaways. All employees and their spouses are eligible to participate and earn points for engaging in physical activity and preventative health care screenings. Points may be used to redeem prizes including fitness trackers, athletic clothing and gear and gift cards to restaurants with healthy options.

    • Implementation Date

      September 2017
    • Reporting Date

      October 2018
    • Commitment Element

      Negotiate discounted monthly gym memberships for employees with multiple providers across the country.
    • Progress To Date

      Core-Mark negotiates discounted gym memberships for its corporate employees and division offices negotiate gym membership discounts with facilities within their area. The UnitedHealth Allies program offers discounts on a range of health and wellness services and provides employees with discounted memberships through at least six national fitness clubs. Discounted fitness center memberships are also offered in division office communities through local recreation centers, Goodlife Fitness and California Family Fitness.

    • Implementation Date

      September 2017
    • Reporting Date

      October 2018

Partner Statement

“Core-Mark is one of the largest distributors and marketers of fresh and consumer-packaged goods in North America. It continues to motivate change in shopper perception about the availability of healthier options at smaller format retailers through innovation, technology and marketing awareness campaigns. Core-Mark sources and identifies a list of products for its customers that meet Partnership for Healthier America’s (PHA) Healthier Food and Beverage Product Criteria and is downloadable by customers on the ‘My Core-Mark Promo Power’ website. It can also be accessed by selecting the “Healthier Choice” hashtag filter within the ordering website and mobile ordering applications. These products are designated with a “Healthier Choice” icon and hashtag. Core-Mark remains constant with its promotional commitment by running multiple items quarterly, meeting PHA criteria in their national ad, Promo Power. This year Core-Mark and United Healthcare introduced, “Walk. Track. Get a $1,000 Back.” A fitness tracker program by which an employee can earn up to $1,000 by maintaining 10,000 steps per day for a year. Core-Mark also offers an enrollment credit of $55 would be applied toward select fitness trackers. Core-Mark also negotiates discounted gym memberships for its corporate employees and division offices negotiate gym membership discounts with facilities within their area. The UnitedHealth Allies program offers discounts on a range of health and wellness services and provides employees with discounted memberships through at least six national fitness clubs. Other discounted fitness center memberships are also offered in division offices, communities through local recreation centers, Goodlife Fitness and California Family Fitness. This information is mentioned in all new hire packets and employee handbooks.”