Transforming the Marketplace

Aloha Petroleum

2018 Progress Report

Year Committed: 2016
Length of Commitment: 2 years

Committed to increasing the number of healthier products offered including fresh fruits and vegetables, whole grains, and low-fat and nonfat dairy, promoting healthier offerings and supporting affordability of healthier foods.

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Verified Results

    • Commitment Element

      All Aloha Petroleum stores with a square footage of 1,200 or above meet all the commitment elements.
    • Progress To Date

      Aloha Petroleum continues to strengthen its commitment to increase access to healthier food and beverage options and is making progress toward meeting all commitment elements in its Aloha Island Market stores.

    • Implementation Date

      October 2018
    • Reporting Date

      December 2018
    • Commitment Element

      Offer at least eight (8) categories of fresh fruit and/or vegetables.
    • Progress To Date

      All Aloha Island Mart stores offer at least 9 different categories of fresh fruits and vegetables. At least 69 percent of stores offer 20 or more fruit, vegetable and salad options.

    • Implementation Date

      October 2018
    • Reporting Date

      December 2018
    • Commitment Element

      Offer at least four (4) categories of nonfat or low-fat (1%) dairy products.
    • Progress To Date

      All Aloha Island Mart stores offer at least one category of nonfat or low-fat dairy products. 41% of stores offer four or more categories.

    • Implementation Date

      October 2018
    • Reporting Date

      December 2018
    • Commitment Element

      Offer at least twenty (20) healthier food and beverage products.
    • Progress To Date

      All Aloha Island Mart stores offer at least 20 products that meet PHA's Healthier Food and Beverage Product Criteria.

    • Implementation Date

      October 2018
    • Reporting Date

      December 2018
    • Commitment Element

      Offer a minimum of seven (7) Grab & Go items, which meet PHA's Healthier Recipe.
    • Progress To Date

      All Aloha Island Mart stores offer at least seven grab and go items that meets PHA's Healthier Recipe Criteria.

    • Implementation Date

      October 2018
    • Reporting Date

      December 2018
    • Commitment Element

      Offer at least two (2) Healthy Combo Meals that meet nutrient and food profiles.
    • Progress To Date

      No data submitted.

    • Implementation Date

      October 2018
    • Reporting Date

      December 2018
    • Commitment Element

      Provide prices that incentivize the purchase of fresh fruit and vegetables.
    • Progress To Date

      Aloha Island Mart stores incentivize the purchase of fresh fruits and vegetables through 2-for-1 price promotions, monthly discounts and by offering fruits and vegetables at lower prices than less healthy alternatives.

    • Implementation Date

      October 2018
    • Reporting Date

      December 2018
    • Commitment Element

      Provide prices that incentivize the purchase of whole grains products.
    • Progress To Date

      Aloha Island Mart stores incentivize the purchase of whole grain products through price promotions and discounts.

    • Implementation Date

      October 2018
    • Reporting Date

      December 2018
    • Commitment Element

      Provide prices that incentivize the purchase of nonfat and low-fat dairy products.
    • Progress To Date

      Aloha Island Mart stores incentivize the purchase of nonfat and low-fat dairy products through monthly price promotions and discounts.

    • Implementation Date

      October 2018
    • Reporting Date

      December 2018
    • Commitment Element

      Provide prices that incentivize the purchase of healthier packaged food and beverage products.
    • Progress To Date

      Aloha Island Mart stores incentivize the purchase of packaged food and beverage products that meet the PHA Healthier Food or Beverage criteria through discounts and price promotions.

    • Implementation Date

      October 2018
    • Reporting Date

      December 2018
    • Commitment Element

      Provide prices that incentivize the purchase of healthier Grab & Go items.
    • Progress To Date

      No data submitted.

    • Implementation Date

      October 2018
    • Reporting Date

      December 2018
    • Commitment Element

      Provide prices that incentivize the purchase of Healthy Combo Meals.
    • Progress To Date

      No data submitted.

    • Implementation Date

      October 2018
    • Reporting Date

      December 2018
    • Commitment Element

      Place a minimum of twelve (12) products that meet the PHA Healthier Food or Beverage Product Criteria or PHA Healthier Recipe Criteria within four (4) feet of the point of sale [cash register] in all stores.
    • Progress To Date

      Aloha Island Mart stores offer at least 12 healthier products that meet PHA Healthier Food and Beverage Product Criteria within four feet of the point of sale.

    • Implementation Date

      October 2018
    • Reporting Date

      December 2018
    • Commitment Element

      Place a minimum of five (5) pictures representing healthier foods and beverages in the store, and an additional five (5) pictures at the pump.
    • Progress To Date

      Aloha Island Mart stores promote healthier foods and beverages on digital menu boards, in-store signage and at all gas pumps. More than 10 healthier products are featured in each store.

    • Implementation Date

      October 2018
    • Reporting Date

      December 2018
    • Commitment Element

      Institute a healthier catering policy that requires all company-sponsored events to serve a fruit, vegetable, and water whenever food is catered to 25 employees or more.
    • Progress To Date

      Aloha Petroleum implemented a policy on April 16, 2018 requiring all catered events with more than 25 employees to offer a fruit, a vegetable and water, alongside other catered food and beverage options.

    • Implementation Date

      October 2018
    • Reporting Date

      December 2018

Partner Statement

“Since we partnered with PHA over 2 years ago, we have expanded the selection of healthy food options in our Aloha Island Mart convenience stores. We have designated specific areas of our stores where we merchandise healthier items that make them easily identifiable to the customers. This initiative has become top of mind to us and we have done more to educate our vendors on foods and drink items that fall into the ‘healthier’ criteria. For this reason, our vendors have been providing us with a lot more choices of healthier items that meet our needs. These options allow us to offer a wider selection of foods in the healthy category to our customers and we’re able to do more promotions to highlight these products.”