Half the U.S. population visits a convenience store every day, so the food in stores shouldn’t just be healthier, it should also be more affordable. PHA works with partners like Aloha Petroleum to transform the marketplace, making the healthy choice the easy choice for consumers that visit its locations each day.
Aloha, one of the largest independent gasoline marketers and convenience store operators in the state of Hawaii, made a commitment to PHA on October 20, 2016 at the NACS Show, the convenience store industry’s largest event. By stocking the shelves of its Aloha Island Mart stores with healthier, more affordable snacks and meals, and supporting healthier choices through in-store marketing and promotions, Aloha plans to make significant changes over the next two years.
“We’re so pleased to be the first and only retailer in Hawaii to partner with PHA. We made a commitment last year to provide customers with healthier meal options on the go through the Choose Healthy Now program. Now, our customers enjoy fresh salads, whole fruit, sandwiches, yogurt and other high-performance foods and drinks, making it much easier for them to make good choices.
~Richard Parry, Aloha Petroleum President and CEO
Aloha Petroleum was also a proud partner of Drink Up. Drink Up was formed between the Partnership for a Healthier America, with Honorary Chairwoman Former First Lady Michelle Obama, and stakeholders across the public and private sectors who are dedicated to encouraging people to drink more water, more often. Started in 2013, Drink Up quickly became an award-winning, national consumer marketing campaign that represents 50+ partners in the bottled, tap, reusable, and filtered water space, bringing together all sectors of water to reach the common goal of more people drinking more water.
53% of consumers would visit c-stores more for healthier foods.