Shaping Early Palates

Happy Family Organics

2022 Progress Report

Year Committed: 2020

Length of Commitment:

Select a Progress Report:

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Happy Family Organics is committed to shaping early food preferences among babies in order to have a significant impact on their long-term health. Happy Family Organics is the largest and fastest growing organic baby food brand in the U.S. and will work with PHA to double its vegetable-forward products over the course of three years.

Verified Results

Implementation Date
December 2026
Reporting Date
February 2023

Commitment Element
Increasing by one hundred percent (100%) the number of purees, which have only vegetables as the primary ingredients.
Progress To Date

Happy Family Organics has exceeded its commitment by increasing the number of puree products with vegetables as the primary ingredients from four at baseline to nine in 2022.
Implementation Date
December 2026
Reporting Date
February 2023

Commitment Element
Increasing by fifty percent (50%) the number of purees, which have greater than fifty percent (50%) of the ingredient by weight as vegetables.
Progress To Date

Happy Family Organics has increased by 38% the number of puree products with greater than 50% of ingredients by weight as vegetable. Twenty-two products are now available, increased from a baseline of sixteen.
Implementation Date
December 2026
Reporting Date
February 2023

Commitment Element
Ensuring one hundred percent (100%) of toddler bowls with vegetables have greater than fifty percent (50%) of the ingredients by weight as vegetables.
Progress To Date

Happy Family Organics is making progress on its commitment with 83% of toddler bowls containing greater than fifty percent of ingredients by weight as vegetables.
Implementation Date
December 2026
Reporting Date
February 2023

Commitment Element
Ensuring one hundred percent (100%) of purees and toddler bowls with grains use one hundred percent (100%) whole grains.
Progress To Date

Happy Family Organics is making progress toward its commitment. 93% of all puree products and toddler bowls offered, that contain grains, use 100% whole grain ingredients.
Implementation Date
December 2026
Reporting Date
February 2023

Commitment Element
Ensuring one hundred percent (100%) of purees are unsalted.
Progress To Date

Happy Family Organics has met its commitment by ensuring all 104 puree products available do not contain added salt.
Implementation Date
December 2026
Reporting Date
February 2023

Commitment Element
Ensuring one hundred percent (100%) of purees and toddler bowls have 0g added sugar.
Progress To Date

Happy Family Organics has met its commitment by ensuring all 112 purees and toddler bowls have 0g of added sugar.
Implementation Date
December 2026
Reporting Date
February 2023

Commitment Element
Increasing access to nutritious organic food for families in the WIC program by securing approvals from additional WIC states with a focus on states with large BIPOC populations.
Progress To Date

Happy Family Organics continues to make progress toward its goal to increase WIC client access to nutritious organic food. Happy Family Organics has secured approvals for organic infant foods in nine new states including Virginia, Delaware, Indiana, Utah, Wisconsin, New Mexico, Missouri, New Hampshire and Pennsylvania. WIC programs in 15 states allow clients to select organic infant food items.
Implementation Date
December 2026
Reporting Date
February 2023

Commitment Element
Ensuring at least 1,000,000 servings of organic meals and snacks are donated to families in neighborhoods with low food access or in crisis situations impacting their access to nutritious food.
Progress To Date

Happy Family Organics is making progress toward its goal to donate organic meals and snacks to families in neighborhoods with low food access to nutritious food. In 2022, 213,222 additional servings were donated, which is 45% of its goal to donate one million servings.

Partner Statement

“At Happy Family Organics we are on a mission to change the trajectory of children’s health through nutrition. We believe our commitments with Partnership for a Healthier America will drive that mission forward with families of young children across the country.

Our commitments to increased vegetables, 100% whole grains, 0g added sugar, and 0g added salt in products are ones we are incredibly proud of, as we aim to increase our portfolio of nutritious organic options for little ones.

Our efforts to expand our reach in the federal WIC program is something we take great pride in, as we believe every parent deserves the option to feed their children organic. Happy Baby Jars are now WIC-accepted in 37 states and territories, reaching nearly 5 million WIC participants. We continue to encourage expansion of WIC authorization to pouches, with Happy Family pouches now WIC-accepted in 7 states.

As a baby food company, snack and meal donations have always been core to our work, and distributing 1,000,000 donations to families with low food access or in crisis situations during our participation in the coalition will further those efforts significantly.

Over the coming years, we look forward to continued nutrition, food access, donation and education efforts. Each of these are vital components of our work with PHA to increase the consumption of a nutritious, balanced diet in young children.”