Produce Marketing Association
2018 Progress Report
Collaborate over the next two years to help promote fresh fruits and vegetable consumption to kids. Sesame Workshop committed to waive its licensing fees and allow PMA’s community of growers, suppliers and retailers to use Sesame Street Characters to deliver positive messages about fresh fruits and vegetables royalty free.
“eat brighter!™, an initiative to drive fresh fruit and vegetable consumption in children 2-5 and their families, had a great year in 2018. The program, a collaboration among the Partnership for a Healthier America, Sesame Workshop and Produce Marketing Association, was extended for three more years, now running to the end of 2021.
"There are 85 fresh-cut or fresh fruits and 70 fresh-cut or fresh vegetables represented in the program for a total of 155 licensed produce commodities grown throughout the world and marketed throughout North America.
"We are excited to begin new collaborations in 2019 with organizations that can help expand the scale and impact of eat brighter!, meeting consumers where they are and paying special attention to the underserved.
Participants are excited: ‘We love using the eat brighter! packaging. It gives our retailers a major internationally recognized brand for their produce departments. Classic Harvest ships eat brighter! all over the US, Canada and Mexico; Elmo, Cookie and Grover are well-known to children and to most moms as wholesome goodness.’ Citrus and grape supplier Classic Harvest
'We believe that eating healthy is important. By using eat brighter!™ we are encouraging customers of all ages to make healthier food choices.’ Atlanta retailer Wayfield Foods
For more, see www.pma.com/eatbrighter”