Creating Healthier Places

Mercedes-Benz USA

2018 Progress Report

Year Committed: 2017

Length of Commitment: 3 years

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Commits to invest $8.4 million in organizations working to train coaches in sports-based youth development for at-risk youth. This commitment will have a concentration in Atlanta.

Verified Results

Implementation Date
December 2020
Reporting Date
February 2019

Commitment Element
Invest $8.4 million over the next three years in Laureus USA.
Progress To Date

In 2018, Mercedes-Benz USA invested $2.8 million in Laureus Sport for Good Foundation USA (Laureus USA). Since 2017, it has invested $5.6 million in Laureus USA, 67% of its goal to invest $8.4 million over three years.
Implementation Date
December 2020
Reporting Date
February 2019

Commitment Element
Train a minimum of 300 coaches per year in sports-based youth development methodology
Progress To Date

With part of Mercedes-Benz USA's investment in Laureus USA, Laureus USA provided $1 million in grants in 2018 to two national coaching organizations that train and place coaches in schools and communities with sports and youth development programs for at-risk youth. The national coaching organizations offered 85 training opportunities in 20 cities and online and trained a total of 1,855 coaches that reach 337,447 youth. Since 2017, these organizations have received $2.5 million in grants and offered 173 training opportunities in 22 cities and online and trained a total of 8,927 coaches that reach 726,954 youth.
Implementation Date
December 2020
Reporting Date
February 2019

Commitment Element
Place a minimum of 150 coaches per year nationally in programs available to at-risk youth
Progress To Date

In 2018, the two national coaching organizations receiving funding from Laureus USA placed 108 coaches in 107 cities. Since 2017, these organizations have placed 787 coaches in 154 cities.
Implementation Date
December 2020
Reporting Date
February 2019

Commitment Element
Support programs in six target cities, including Atlanta, New Orleans, New York, Chicago, Los Angeles, and Miami, as well as other select cities.
Progress To Date

With part of Mercedes-Benz USA's investment in Laureus USA, Laureus USA provided 44 grants totaling $2,183,000 to organizations located in Philadelphia and in five of the six target cities (Atlanta, Chicago, Los Angeles, New Orleans, and New York City). As of 2018, a total of $1,403,000 in payments were made to these organizations. The programs funded through these grants reached 20,159 youth through activities such as providing opportunities to participate in high-quality physical activity programming, build sports skills, and gain confidence and life skills.
Implementation Date
December 2020
Reporting Date
February 2019

Commitment Element
Make at least five three-year grants in Atlanta, and a similar number in any subsequent Model City, if created.
Progress To Date

With part of Mercedes-Benz USA's investment in Laureus USA, Laureus USA committed to provide three-year grants to seven organizations in Atlanta, one organization in Los Angeles, and five organizations in New Orleans.
Implementation Date
December 2020
Reporting Date
February 2019

Commitment Element
Provide opportunities for MBUSA employees and dealers to engage with Laureus and Laureus-funded projects supported by MBUSA, including opportunities for MBUSA employees to observe, volunteer, and/or provide additional support of the purpose of this agreement.
Progress To Date

From March 2018 through February 2019, Mercedes-Benz USA provided 16 opportunities in 10 cities in 9 states and the District of Columbia for employees and dealers to engage with Laureus USA and projects funded by Mercedes-Benz USA. Employees and dealers were given opportunities to attend events, volunteer, and interact with youth and grantees.

Partner Statement

“Mercedes-Benz USA, in partnership with Laureus Sport for Good Foundation USA (Laureus USA), has committed a second three year $8.4 million investment to train and place coaches in historically marginalized communities in which a disproportionate number of children and youth do not have access to the types of positive sports-based youth development programs that are essentially to helping all children and young people achieve their full potential. In 2018, Mercedes-Benz USA invested $2.8 million in Laureus USA and supported, via delivery partners Up2Us Sports and Playworks, trauma-informed positive youth development training for 4,721 youth sports coaches. Of these coaches, 1,156 were placed with diverse organizations across 105 metropolitan areas to reach 337,447 youth. MBUSA’s investment in Laureus USA has also provided over $1.3 million in grants and services to 44 grassroots sport-based youth development organizations operating in New Orleans, Atlanta, Chicago, and New York City. These organizations have collectively reached nearly 31,000 youth in 2018, fostering improvements in physical and mental health, social emotional learning, educational achievement, and community cohesion.”