Transforming the Marketplace

Cumberland Farms

2018 Progress Report

Year Committed: 2017
Length of Commitment: 3 years

Commits to offering healthier food in its 700 locations, supporting the affordability of healthier options, marketing and promoting these foods, and supporting the Drink Up Initiative.

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Verified Results

    • Commitment Element

      All Cumberland Farms convenience stores meet all the commitment elements.
    • Progress To Date

      Cumberland Farms continues to strengthen its commitment to increase access to healthier food and beverage options and is making progress toward meeting all commitment elements in its stores.

    • Implementation Date

      November 2019
    • Reporting Date

      December 2018
    • Commitment Element

      Offer at least eight (8) categories of fresh fruit and/or vegetables.
    • Progress To Date

      Cumberland Farms exceeded its goal by offering at least eleven different types of fresh whole fruits, fresh cut fruits and private label fruit and vegetable trays in each store.

    • Implementation Date

      November 2019
    • Reporting Date

      December 2018
    • Commitment Element

      Offer at least two (2) Healthier Combos that meet nutrient and food profiles.
    • Progress To Date

      Cumberland Farms met its goal by offering at least two Healthier Combo deals that meet PHA food and nutrition criteria.

    • Implementation Date

      November 2019
    • Reporting Date

      December 2018
    • Commitment Element

      Provide prices that incentivize the purchase of nonfat and low-fat (1%) dairy products, as defined in A.3
    • Progress To Date

      Cumberland Farms provides pricing that incentivizes of the purchase of nonfat and low-fat dairy products with at least three low-fat dairy products priced below higher fat alternatives.

    • Implementation Date

      November 2019
    • Reporting Date

      December 2018
    • Commitment Element

      Provide prices that incentivize the purchase of Healthier Combos.
    • Progress To Date

      Cumberland Farms provides pricing that incentivizes the purchase of Healthier Combo deals. Healthier Combos were included in at least five "Treat yourself to Something Free with Purchase" promotions in 2018.

    • Implementation Date

      November 2019
    • Reporting Date

      December 2018
    • Commitment Element

      Place a minimum number of healthier products at each point-of-sale and point-of-order area as applicable to a particular store's checkout format, defined by the respective planograms, as follows: 1. New AIM Checkout: Place a minimum of ten (10) products that meet the criteria Old AIM Checkout: Place a minimum of six (6) products that meet the criteria
    • Progress To Date

      Cumberland Farms created a healthier checkout planogram containing 10 products that meet PHA's Healthier Food and Beverage Product Criteria. The new planogram was implemented in ten stores from July to October 2018. Data from intervention stores and control stores will be analyzed to identify any changes in consumer purchase behavior.

    • Implementation Date

      November 2019
    • Reporting Date

      December 2018
    • Commitment Element

      By the end of the commitment term, donate food and beverage products that meet Feeding America's Foods to Encourage criteria to local food banks or local food pantries totaling 100,000 pounds by weight.
    • Progress To Date

      Cumberland Farms continues to expand Feeding America food donations. Since the beginning of the program in 2017, 343,664 pounds, equivalent to 214,790 meals, have been donated to more than 100 food banks and pantries in local communities.

    • Implementation Date

      November 2019
    • Reporting Date

      December 2018
    • Commitment Element

      Offer special price promotions to employees: a. Monthly, offer a minimum of five (5) coupons that can be redeemed in-store for a discounted or free item. b. Annually, offer a minimum of twenty (20) coupons that can be redeemed in-store for a discounted or free item.
    • Progress To Date

      Cumberland Farms offers a 30% discount to all employees when they purchase private label water, fresh whole fruit or fresh cut fruit. For 2018, employees also received a wellness coupon book featuring coupons for more than 20 products that meet PHA Healthier Food and Beverage criteria.

    • Implementation Date

      November 2019
    • Reporting Date

      December 2018

Partner Statement

“We made significant steps towards reaching our goals this past year. Our participation in Feeding America continues to increase, and this past year we grew from donating products from 60 stores to about 150 stores. We are on track to donating 100,000 pounds of approved food items over three years which will satisfy another key PHA commitment. We continue to work closely with area food banks to expand the number of stores that participate in this program. Finally, we worked closely with PHA to plan and implement a ‘healthy check-out’ pilot that resulted in significant learnings for both parties.”