Veggies Early & Often

The Importance of Veggies Early and Often

Through Veggies Early & Often, PHA is convening leaders in industry, health professionals and early childhood education to consolidate evidence and outline an action agenda with the goal to raise a generation of veggie lovers.

Most young children fail to meet recommendations for vegetable intake, a regrettable fact given evidence suggesting that the early years are a unique window of opportunity to cultivate healthy taste preferences and dietary patterns.

PHA designed this nutrition education campaign with a cross-sector group of a dozen inaugural partners to align on the evidence that supports why young eaters need vegetables early in life.

Throughout 2021, PHA will:

Consolidate the science behind why “veggies early and often” matters.
Host conversations to discuss innovative approaches to increase and sustain consumption of vegetables among young children.
Share the positive, science-based message that kids CAN learn to love veggies.
Showcase brands and organizations who adopt PHA’s “Veggies Early & Often” as a reliable indicator for parents and caregivers of veggie-forward products and approaches.
Announce new partnerships to increase veggie-forward product options in the marketplace at all price points.

Only 10% of children consume the daily recommended amounts of vegetables.

Our Work

Partnership for a Healthier America Launches COVID-19 Fresh Food Fund to Help Transform the Food Landscape in Pursuit of Health Equity
Good Feeding: The Start We All Deserve
Tiny Organics Joins Partnership for a Healthier America to Cultivate a Vegetable-Loving Generation
Nurture Life Launches New Branding, Product Offerings, and E-Commerce Initiatives Supporting their Mission to Deliver a Healthier World through Better Nutrition for Kids
Food & Beverage Leaders Call On Industry To Transform Food For Infants & Toddlers
Partnership for a Healthier America Announces New Partner Commitments and Partner of the Year at 2019 Summit
Good Feeding: A journey into the world of flavor
Partnership for a Healthier America Welcomes Square Baby as Newest Shaping Early Palates Partner to Inspire Healthy Eaters for Life

Our Founding Members

Hayley Adams, MScN, Program Coordinator Nutrition & Wellness, KinderCare Education
Shibani Baluja, Founder & CEO, lil’gourmets
Darlena Birch, MBA, RDN, Senior Public Health Nutritionist, National WIC Association
Jennifer Chow, Co-Founder, Nurture Life
Heidi DiEugenio, Founding Board Member, The Doctor Yum Project
Leigh Ann Edwards Hall, MPH, RDN, Managing Director of Cooking Matters Campaign, Share our Strength
Nimali Fernando, MD, MPH, Founder and Director, The Doctor Yum Project, Owner of Yum Pediatrics
Besty Fore, Co-CEO & Co-Founder, Tiny Organics
Kendall Glynn MS, CGC, Co-Founder, COO, Square Baby
Becky Graham, Co-Founder & Chief Marketing Officer, lil’gourmets
Rachael Janas, RD, LDN, Nutrition & Regulatory Affairs Manager and Registered Dietician, Nurture Life
Bonnie Johnson, MS, RDN, Director of Healthcare Professional Outreach, Good Feeding
Jodi Kuhn, Director of Nutrition & Wellness, KinderCare Education
Rupa Mahadevan, MD, FAAP, ABOIM Assistant Professor of Medicine at LSU/Ochsner Health System Feist Weiller Cancer Center /Director of Culinary Medicine Integrative Medicine Physician
Carolyn O’Hare, COO, Tiny Organics
Donna A. Pomerson, Senior Director Operational Compliance, Learning Care Group
Bettina Elias Siegel, Author, Kid Food
Saskia Sorrosa, Founder & CEO, Fresh Bellies
Nicole Spain, MS, LDN, RDN, Registered Dietician Nutritionist, Learning Care Group
Katie Thomson, MS, RD, Co-Founder & CEO, Square Baby