Shifting Retail Environments

Vintners Inc.

2019 Progress Report

Year Committed: 2015

Length of Commitment: 5 years

Select a Progress Report:

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Committed to making healthier options easier at all of its current and future Loop Neighborhood stores. This includes offering healthier products; increasing affordability of those products; increasing marketing and promotion of healthier items; offering bicycle racks for its patrons and bike storage for its employees where possible; and providing a 20 percent discount to employee purchases of fresh fruits and vegetables.

Verified Results

Implementation Date
January 2020
Reporting Date
February 2020

Commitment Element
All “Loop Neighborhood” stores meet all the commitment elements.
Progress To Date

Vintners continues to strengthen its commitment to increase access to healthier food and beverage options and is making progress toward meeting all commitment elements in its Loop Neighborhood stores.
Implementation Date
January 2020
Reporting Date
February 2020

Commitment Element
Offer at least six (6) categories of fresh fruits and at least three (3) categories of fresh vegetables.
Progress To Date

Vintners offers at least eight fruit and vegetable options, including at least six different types of fresh fruits and at least one type of fresh vegetables at each Loop Neighborhood Store.
Implementation Date
January 2020
Reporting Date
February 2020

Commitment Element
Offer at least five (5) categories of whole grain products.
Progress To Date

Vintners offers at least eight grain products, including granola bars, cereals and oatmeal at each Loop Neighborhood Store.
Implementation Date
January 2020
Reporting Date
February 2020

Commitment Element
Offer at least five (5) categories of low-fat dairy products.
Progress To Date

Vintners offers at least six nonfat and low-fat dairy products, including milk, low-fat cheeses and yogurt, at each Loop Neighborhood Store.
Implementation Date
January 2020
Reporting Date
February 2020

Commitment Element
Offer at least thirty (30) healthier food and beverage products.
Progress To Date

Vintners exceeded its goal by offering at least 34 products that meet PHA’s Healthier Food and Beverage Product Criteria at each Loop Neighborhood Store.
Implementation Date
January 2020
Reporting Date
February 2020

Commitment Element
Offer at least two (2) Healthy Combo Meals that meet nutrient and food profiles.
Progress To Date

Loop Neighborhood stores offer at least two Healthy Combo deals which meet PHA’s Healthier Recipe Criteria.
Implementation Date
January 2020
Reporting Date
February 2020

Commitment Element
Provide prices that incentivize the purchase of fresh fruit and vegetables.
Progress To Date

Vintners provides pricing that incentivizes the purchase of fruits and vegetables. Many fresh fruit and vegetable offerings are priced more than 10% below comparable snack items.
Implementation Date
January 2020
Reporting Date
February 2020

Commitment Element
Provide prices that incentivize the purchase of whole grains and low-fat dairy products.
Progress To Date

Vintners provides pricing that incentivizes the purchase of whole grains and low-fat dairy products. For example, low-fat yogurt is priced 23% below full fat options and whole grain snack bars are priced up to 44% below snack items not containing whole grains.
Implementation Date
January 2020
Reporting Date
February 2020

Commitment Element
Provide prices that incentivize the purchase of healthier packaged food and beverage products.
Progress To Date

Vintners provides pricing that incentivizes the purchase of healthier packaged food and beverage products.
Implementation Date
January 2020
Reporting Date
February 2020

Commitment Element
Price Healthy Combo Meals less than or equal to other combination meal options or items sold separately.
Progress To Date

Loop Neighborhood stores incentivize the cost of Healthy Combo deals by pricing combinations below the cost of each meal item purchased a la carte.
Implementation Date
January 2020
Reporting Date
February 2020

Commitment Element
Institute a policy that requires a minimum of five (5) healthier products within three (3) feet of the point of sale [cash register] in all stores.
Progress To Date

Vintners exceeded the goal to offer at least five healthier products within three feet of the point of sale in all Loop Neighborhood stores. Between 5 and 10 items that meet PHA's Healthier Food and Beverage criteria are available at the point of sale.
Implementation Date
January 2020
Reporting Date
February 2020

Commitment Element
Institute a policy that requires a minimum of ten (10) pictures representing healthier foods and beverages within each store and on the web site.
Progress To Date

Vintners promotes healthier foods and beverages with well more than 10 images of items that meet PHA Healthier Food and Beverage criteria depicted on their website and on promotional signage in each Loop Neighborhood store.
Implementation Date
January 2020
Reporting Date
February 2020

Commitment Element
If allowed by local regulations, offer outdoor bicycle racks for patrons of stores.
Progress To Date

Vintners offers outdoor bike racks at many Loop Neighborhood stores to promote bicycle use among store patrons. In a five store sample, two out of five stores provided an outdoor bike rack.
Implementation Date
January 2020
Reporting Date
February 2020

Commitment Element
Offer indoor or outdoor bike storage for employees.
Progress To Date

Vintners policy, dated January 1, 2016, continues to allow employees to use available exterior bike storage or store bicycles in indoor storage areas, if they choose to commute to work via bicycle.
Implementation Date
January 2020
Reporting Date
February 2020

Commitment Element
Provide a twenty percent (20%) discount to employees on fresh fruit and vegetable (from A.1.) purchases while working.
Progress To Date

Vintners policy, dated January 1, 2016, continues to provide a 20% discount to store employees on fresh fruit and vegetables purchases on days they are scheduled to work.

Partner Statement

As we continue to expand the Loop footprint across California, it is also our aim to expand PHA’s vision of making healthier choices available. On-the-go eating does not have to synonymous with unhealthy eating. We stand by our commitment to PHA and to the communities we serve. We will continue to source products and ingredients to be able to offer better alternatives to our customers.