Shaping Early Palates

Sprout Foods

2019 Progress Report

Year Committed: 2019

Length of Commitment: 3 years

Select a Progress Report:

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Committed to increasing the amount of vegetables in its products and 100% of its pouch purees will have no added sugars or added fruit juice. Sprout will also educate parents about the role early palate development and training plays in setting children up for a lifetime of better eating and better health, with an emphasis on increasing the amount of vegetables and limiting the amount of sugar in children’s diets.

Verified Results

Implementation Date
February 2022
Reporting Date
February 2020

Commitment Element
Ensure at least 50% of Sprout pouch purees portfolio have a vegetable as the first ingredient.
Progress To Date

Sprout Foods is meeting its commitment. 53% of products in its pouch puree portfolio have vegetable as the first ingredient.
Implementation Date
February 2022
Reporting Date
February 2020

Commitment Element
Ensure 100% of Sprout pouch purees portfolio will have no added sugars ro added fruit juice.
Progress To Date

Sprout Foods is meeting its commitment. 100% of products in its pouch puree portfolio contain no added sugars or added fruit juice. Lemon juice is added to many pouch puree products, however does not contribute any added sugar.
Implementation Date
February 2022
Reporting Date
February 2020

Commitment Element
Launch a campaign to educate parents about the role early palate development and training plays in setting children up for a lifetime of better eating and better health. Emphasis will be placed on the importance of consuming vegetables and limiting added sugars.
Progress To Date

Sprout Foods has developed an educational campaign for parents focused on early palate development and healthy eating habits. Topics include picky eating, reducing sugar in kids diets and the importance of vegetables and plant-powered diets for children. Educational content is published on social media channels, including Instagram and Facebook. Content is also shared by the Sprout Foods registered dietitian on her social media channels and website.

Partner Statement

In April 2019, Sprout was the very first baby food brand to make a commitment to Partnership for a Healthier America. The partnership was forged in an effort to tackle America’s obesity crisis by shaping nutritious food preferences among our youngest eaters, infants and toddlers.

By introducing babies to healthier foods within the first year of life, we could help prevent future health outcomes like obesity and other chronic diseases. Sprout recognized the power of shaping palates early on by developing preferences for vegetables and other savory foods.

Our commitment to PHA ensures that at least 50 percent of our pouch purees have a vegetable as the first and primary ingredient. We also will continue to ensure that 100 percent of our pouches contain no added sugars. We are excited to announce that as of March 2020 we have met our commitment! We have also increased our vegetable-forward recipes beyond purees by extending to baby and toddler snacks, as well as introducing the 1st line of veggie-forward, plant-based protein meals for toddlers. We achieved our commitment to PHA through product reformulations to increase vegetable content as well as introducing new veggie-forward recipes into the market, including new Sprout Organic Veggie Power pouches, made with a full serving of veggies per pouch.

Sprout will be publishing a White Paper in Summer 2020 on the importance of shaping palates among infants and toddlers and developing preferences for vegetables and other savory flavors.