Increasing Physical Activity

Mercedes-Benz USA

2019 Progress Report

Year Committed: 2017

Length of Commitment: 3 years

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Commits to invest $8.4 million in organizations working to train coaches in sports-based youth development for at-risk youth. This commitment will have a concentration in Atlanta.

Verified Results

Implementation Date
December 2020
Reporting Date
February 2020

Commitment Element
Invest $8.4 million over the next three years in Laureus USA.
Progress To Date

In 2019, Mercedes-Benz USA invested $2.8 million in Laureus Sport for Good Foundation USA (Laureus USA). Since 2017, it has invested $8.4 million in Laureus USA, meeting its goal to invest $8.4 million over three years.
Implementation Date
December 2020
Reporting Date
February 2020

Commitment Element
Train a minimum of 300 coaches per year in sports-based youth development methodology.
Progress To Date

With part of Mercedes-Benz USA's investment in Laureus USA, Laureus USA provided $1 million in grants in 2019 to two national coaching organizations that train and place coaches in schools and communities with sports and youth development programs for at-risk youth. The national coaching organizations offered 81 training opportunities in 17 cities and trained a total of 1,807 coaches that reach 329,592 youth. Since 2017, these organizations have received $3.5 million in grants and offered 254 training opportunities in 26 cities and online and trained a total of 10,734 coaches that reach 1,056,546 youth.
Implementation Date
December 2020
Reporting Date
February 2020

Commitment Element
Place a minimum of 150 coaches per year nationally in programs available to at-risk youth.
Progress To Date

In 2019, the two national coaching organizations receiving funding from Laureus USA to train and place coaches placed 116 coaches in 111 cities. Since 2017, these organizations have placed 903 coaches in 156 cities.
Implementation Date
December 2020
Reporting Date
February 2020

Commitment Element
Support programs in six target cities, including Atlanta, New Orleans, New York, Chicago, Los Angeles, and Miami, as well as other select cities.
Progress To Date

With part of Mercedes-Benz USA's investment in Laureus USA, Laureus USA provided 44 grants totaling $2,183,000 to organizations located in five of the six target cities (Atlanta, Chicago, Los Angeles, New Orleans, and New York City) and Philadelphia. As of 2019, a total of $1,403,000 in payments were made to these organizations. The programs funded through these grants reached 20,159 youth through activities such as providing opportunities to participate in high-quality physical activity programming, build sports skills, and gain confidence and life skills.
Implementation Date
December 2020
Reporting Date
February 2020

Commitment Element
Make at least five three-year grants in Atlanta, and a similar number in any subsequent Model City, if created.
Progress To Date

With part of Mercedes-Benz USA's investment in Laureus USA, Laureus USA committed to provide three-year grants to seven organizations in Atlanta, one organization in Los Angeles, and five organizations in New Orleans.
Implementation Date
December 2020
Reporting Date
February 2020

Commitment Element
Provide opportunities for MBUSA employees and dealers to engage with Laureus and Laureus-funded projects supported by MBUSA, including opportunities for MBUSA employees to observe, volunteer, and/or provide additional support of the purpose of this agreement.
Progress To Date

From February 2019 through December 2019, Mercedes-Benz USA provided 12 opportunities in eight cities in seven states for employees and dealers to engage with Laureus USA and projects funded by Mercedes-Benz USA. Employees and dealers were given opportunities to attend events, volunteer, and interact with youth and grantees.

Partner Statement

No statement provided.