Partnership for a Healthier America's Good Food Coalition
Building a Healthier America through the Power of Good Food
Back-to-School with GOOD GOOD
When your family buys better, another family eats better. Two ways to shop GOOD GOOD this back-to-school season
Restocking the pantry this month? Every GOOD GOOD basket you fill saves you money
and sends nutritious food to a family that needs it.
Online with Amazon
August 15–31, 2026
- Spend $25, save $5 on participating GOOD GOOD products
- $5 donated to PHA by participating brands with every qualifying purchase
- Shop WK Kellogg Co, Bel Brands, SkinnyPop, Amazon Grocery and 365 by Whole Foods Market
- Every product validated by PHA’s registered dietitian and backed by Guiding Stars
Shop at Amazon.com/BTSGOODGOOD
In Store at GIANT & MARTIN'S
August 21 – September 3, 2026
- Spend $10, save $5 on participating GOOD GOOD products
- The GIANT Company donates $5 per qualifying basket — up to $100,000 to PHA
- Nearly 200 GIANT and MARTIN’S stores across PA, MD, DE, WV and NY
- In-store dietitians on hand to help families find GOOD GOOD choices
[Find a Store Near] You(https://giantfoodstores.com/)
Uniting Grocers and Food Companies To Promote Good Food For All
A first of its kind collective moving better-for-you foods into carts and onto plates. If you are a food brand or purpose driven retailer dedicated to changing how we shop, eat, and thrive, this is for you.
Good Food Coalition Brands & Retailers
VISION: A future where the healthiest choice is the easiest choice for every family, in every neighborhood across America.
PURPOSE: To dismantle the barriers to healthy eating by aligning the places we shop and the food that we eat around shared health outcomes.
STATEMENT OF VALUES:
- Access: We believe that wellness should not be a luxury, but the norm. Food is a driving force to accelerate positive change.
- Collective Impact: We move beyond individual corporate social responsibility to a model that supports shared goals and impact and transforms the food system to elevate healthy, delicious, food.
- Shared Data: We leverage data to prove that purpose-driven business is good business.
- People Focused: We meet people where they are, demystifying what’s healthier, incentivizing their choice, providing the nutrition they deserve, and delivering on positive social impact.
Introducing the Good Food Coalition
The Power of Food
With more nourishing foods in our carts and on our plates we can reduce the burden of chronic diseases and create thriving communities where no matter your zipcode, you have access to nutritious food, so that everyone can lead a healthy life.
- 73% would eat healthier if it were more affordable, and 52% of U.S. adults prioritize health when choosing what to eat.
- 1 in 8 neighborhoods in the United States lack nearby access to affordable, healthy food.
- 70% of all U.S. deaths annually can be linked to chronic disease, which is driven by poor diets.
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Grocery Retailers
The front lines of food access, creating environments where healthy choices are prominent and affordable.
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Food Brands
Innovators creating "better-for-you" products that don't compromise on taste or value. In fact, they are delicious, nutritious, nutrient dense foods that drive better health.
Shape the Future of Food
Secure your seat at the table. We seek best in class companies that share our vision of a world where abundant healthy food is the norm. Your involvement is a direct investment in systemic change.
Become a PartnerThe Better-for-You Promise
We have a proven track record of translating complex nutrition facts into easy-to-understand, positive guidance for people. PHA’s in-house registered dietitian will use our healthier food and beverage guidelines alongside the Guiding Stars Standard to help rate the nutritional quality of food and beverages.
