The Better For You Promise

*The GOOD GOOD mark is a program mark owned by Partnership for a Healthier America and is used solely to identify the products and/or brands that PHA, has determined are aligned with PHA’s mission based on the standards and process described below. All determinations described below are made in PHA’s sole and absolute discretion, and no product or brand is entitled to use the GOOD GOOD mark solely because it satisfies one or more of the reference points described below.

The GOOD GOOD mark and any mission alignment determination do not constitute a health claim, a medical recommendation, an endorsement of any specific health outcome, or a certification of product safety, quality, or efficacy. PHA is not in the business of determining what is or is not healthy for any individual consumer, and consumers with specific dietary needs, health conditions, or questions regarding nutrition should consult a qualified healthcare professional.*

Overview In evaluating whether a product or brand is a mission-aligned product, PHA considers, among other things, non-exclusive reference points and frameworks that may include:

1. the Guiding Stars® nutrition rating system;
2. PHA’s own internal healthier food and beverage guidelines and dietitian determinations;
3. the U.S. Department of Agriculture and U.S. Department of Health and Human Services’ Dietary Guidelines for Americans; and (d) the Nutrition Standards for the Charitable Food System developed by the University of Connecticut’s Rudd Center for Food Policy and Health.

PHA may also consider other publicly available, generally recognized nutrition science, standards, or certifications, as PHA deems appropriate. No single framework, rating, or numeric threshold is dispositive of, or guarantees, mission alignment, and PHA retains sole and absolute discretion over its mission alignment determinations.

Submission and Review Process To request review of a product or brand for mission alignment, a participating company will submit to PHA the basic identifying and nutrition information reasonably requested by PHA, which may include the product name, brand, UPC or similar identifier, product category, current nutrition facts panel and ingredient list, and any existing third-party nutrition ratings or certifications.

PHA’s registered dietitian(s) will review the submission against the frameworks and reference points described in the overview above and any other factors PHA deems relevant, and will notify Participant in writing of PHA’s determination.

PHA may request additional information before completing its review. A determination not to designate a product or brand as mission-aligned, or a decision not to grant mission alignment to a particular product notwithstanding a favorable third-party rating, will be made in PHA’s sole and absolute discretion.

Participating brands will notify PHA of any material reformulation, ingredient or sourcing change, recall, or other change that may affect a mission-aligned product’s nutrition profile. PHA may re-review any mission-aligned Product at any time and may withdraw mission alignment.

No Representation Regarding Individual Health Outcomes PHA’s mission alignment determination reflects PHA’s own assessment of the products and brands with which it is willing to associate its mission, brand, and Marks for purposes of the GOOD GOOD movement. It is not, and should not be interpreted as a representation by PHA that any product meets a standard that is based on regulated claims or otherwise appropriate for any particular individual’s diet, and PHA disclaims any such implication.